FIFA on Wednesday announced Paraguayan beer brand Pilsen as a national supporter of the Beach Soccer World Cup 2019.
First brewed in 1912, Pilsen has been a household name in Paraguay for more than 100 years and is committed to promoting cultural and sporting activities. Pilsen will be served at the new, purpose-built beach soccer stadium in Asunción, which will see teams from 16 countries take to the sand starting Thursday.