PARIS: Football superstar Lionel Messi has signed on with Socios.com as the digital fan token company's global brand ambassador.
Messi’s agreement with Socios will last for an initial period of three years. While financial terms were not disclosed, Reuters puts the endorsement deal value at $20 million.
Socios joins the likes of adidas, PepsiCo (Pepsi, Lays, Gatorade brands), Budweiser, Qatari telco Ooredoo, and Mastercard, among others as brands endorsed by the Argentina and Parsi St Germain forward.