MUMBAI: Telecom major Dialog Axiata PLC has reportedly retained the Sri Lanka national cricket team sponsorship rights for the next three years (2020-2023) at a deep discount.
Dialog, one of Sri Lanka’s largest telecommunications service providers, and the country’s largest mobile network operator, secured the three-year rights for LKR890 million ($4.78 million), Cricket Age reports. Dialog had paid LKR1.2 billion ($6.44 million) to SLC in the previous cycle, which means the rights value has fallen by a hefty 25.8%.