Advertising

Sep 08, 2021 19:09
MUMBAI: Britannia Bourbon has launched its biggest ever campaign by partnering with three of India’s young and cool cricketers – Hardik Pandya, Shreyas Iyer and Deepak Chahar. 
Sep 08, 2021 15:09
MUMBAI: Tata AIA Life Insurance Wednesday announced the signing of Olympic Gold medallist Neeraj Chopra on to a multi-year deal as its brand ambassador.  The association also marks the very first brand partnership to be signed by the champion javelin thrower post his historic Olympic win. 
Sep 07, 2021 18:09
PARIS: Lique 1 football club Paris Saint-Germain and the house of Dior have signed a two-year partnership.  Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team. This is the first time that Dior has partnered with a sports club.
Sep 07, 2021 17:09
NYON, Switzerland: UEFA has signed a ground-breaking partnership with online betting brand bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24).
Sep 01, 2021 14:09
MUMBAI: Lowe Lintas has appointed Kedar Teny as its CEO. Teny moves from visual discovery platform Avataar.me, where he served as senior VP & country head.
Aug 30, 2021 13:08
NEW DELHI: MG Motor India aims to deliver a unique voice experience with a personal AI assistant in the upcoming SUV – MG Astor. The British automaker announced that the voice would be powered by none other than Paralympic athlete and Khel Ratna Awardee Dr Deepa Malik.
Aug 27, 2021 15:08
AMSTERDAM: Dutch beer major Heineken has announced new sports partnerships - UEFA’s Women’s Champions League, UEFA Women’s EURO 2022 and 2025, and W Series, the international single-seater motor racing championship for female drivers.
Aug 27, 2021 09:08
MUMBAI: Leading tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United, have announced the launch of ‘Apollo Tyres United League’, an ambitious eSports tournament played on eFootball PES 2021 for mobile. 
Aug 26, 2021 13:08
MUMBAI: The Script Room has won the creative mandate for HomeLane’s upcoming campaign with MS Dhoni following a multi-agency pitch.  HomeLane, which deals in home interior design solutions, plans to invest significantly in marketing as it expands its footprint over the next year. The company recently announced its strategic partnership with the wicketkeeper-batsman. 
Aug 26, 2021 13:08
NEW DELHI: Sportswear major adidas has announced Olympic Silver medallist Mirabai Chanu as the face of its 'Stay In Play' campaign as it unveiled its latest product innovation designed to keep more menstruators in sport in a bid to tackle one of the greatest taboos faced by women in sports.