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Apr 09, 2021 10:04
MUMBAI: Online fantasy game platform Fan2Play has announced its association with cricketer Harbhajan Singh.  To kick off the association, Fan2Play has announced a new campaign, #letspanga, for which the two-time World Cup winner is the "lead face". 
Apr 08, 2021 18:04
MADRID: Banco Santander has renewed its title sponsorship of LaLiga's top two leagues for a further two years, with the option to extend for a further year until 2023-24, continuing a strategic relationship for both entities that began in 2016.
Apr 07, 2021 19:04
NEW DELHI: JSW and GMR co-owned Delhi Capitals announced that this year, the team has secured its highest ever sponsorship revenue owing to a record 25 partners. The team saw a significant 50% jump in revenues from 2020.
Apr 07, 2021 18:04
MUMBAI: Chinese smartphone major VIVO on Wednesday announced the appointment of Team India cricket captain Virat Kohli as its brand ambassador. With the association, VIVO, which is also the title sponsor of the upcoming Indian Premier League, aims to reach the millennials and technologically driven consumers.
Apr 06, 2021 19:04
MUMBAI: Mahendra Singh Dhoni’s iconic helicopter shot as it has now become the inspiration for artisanal chocolates launched on Tuesday by food and beverage start-up 7InkBrews, where the former India captain is also a shareholder. The company based out of Mumbai is founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel.
Apr 06, 2021 17:04
JAIPUR: MyTeam11, one of the leading fantasy sports platforms in India, unveiled their campaign for the upcoming Indian Premier League - “Ab Poora India Khelega”; aimed at bringing forth the narrative of how fantasy cricket is meant for all and brings every Indian household closer by binding them through the passion for their favourite sport, players and teams.
Apr 06, 2021 17:04
MUMBAI: Mobile accessories brand Ambrane has announced the appointment of Indian cricketer Ravindra Jadeja as its brand ambassador. Through this partnership, the brand aims to explore new avenues to reach its customers. Carrying forward Ambrane's tech-forward legacy, Jadeja will be seen in a series of campaigns and ads across digital platforms and other mediums.
Apr 06, 2021 17:04
LONDON: Unilever soap brand Lifebuoy has announced a multi-year partnership with England Cricket ahead of the start of the new season.  This is in addition to the previously announced partnership with the ECB’s innovative new competition, The Hundred.
Apr 06, 2021 16:04
MUMBAI: HANSA Research, which measures television rating points (TRP) on behalf of the Broadcast Audience Research Council, has served BARC a notice of withdrawal of services, effective July 30.
Apr 06, 2021 15:04
MUMBAI: Consumer audio & lifestyle brand boAt has been partnering with Indian Premier League franchises since 2018, and this year the brand continues to further strengthen its association by becoming the official audio partner for six IPL teams - Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.