Endorsements

Virat Kohli co-designs a limited-edition trimmer for Philips

SportzPower Team

May 03, 2024 20:05

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Philips announces the launch of a limited- edition trimmer that is co-designed by cricket icon Virat Kohli.

Per an official release, the trimmer is made of skin-friendly stainless steel and its self-sharpening blades glide through the beard and moustache, delivering precise results every time.

This limited-edition trimmer offers three distinct stubble and beard combs, catering to an array of styling preferences. With trimming capabilities ranging from an ultra-close 0.5mm to a versatile 5/7mm, achieving your desired look has never been easier.

Apr 13, 2022 17:04

MSD fronts Gulf Oil's digital-first campaigns targeting S India

CHENNAI: Gulf Oil Lubricants has released its digital-first campaign for the ongoing Indian Premier League starring brand ambassador MS Dhoni. Aimed at building a strong consumer connect, these campaign films witness Dhoni delivering dialogue in Tamil and Telugu for the first time.

Apr 13, 2022 06:04

Flatheads onboards Gaurav Kapur as investor, brand ambassador

BENGALURU: Direct-to-customer (D2C) online casual sneakers brand Flatheads has announced Indian television actor and cricket presenter Gaurav Kapur as its brand ambassador. Kapur has also invested in the brand as an angel investor participating in its pre-Series A.

Apr 11, 2022 21:04

JSW Sports adds Jemimah Rodrigues to athletes roster

MUMBAI: JSW Sports has announced the signing of 21-year-old Indian women cricketer Jemimah Rodrigues on a multi-year deal. As part of the association, Rodrigues’ commercial and brand partnerships will be managed by the sports wing of the JSW Group. The all-rounder was earlier represented by Baseline Ventures, which had signed her on in 2018.

Apr 05, 2022 22:04

KL Rahul aboard innerwear brand XYXX as ambassador / investor

MUMBAI: Men's innerwear and lounge wear brand XYXX Tuesday announced cricketer KL Rahul as its brand ambassador. XYXX also announced that KL Rahul had invested an undisclosed amount in the company (translated, sweat equity?). For the record, in June 2021, XYXX had raised Rs 30 crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners.

Mar 30, 2022 18:03

Socios scores Lionel Messi as global brand ambassador

PARIS: Football superstar Lionel Messi has signed on with Socios.com as the digital fan token company's global brand ambassador. Messi’s agreement with Socios will last for an initial period of three years. While financial terms were not disclosed, Reuters puts the endorsement deal value at $20 million.

Mar 29, 2022 15:03

Virat India's No.1 celeb brand for 5th yr; Sindhu enters Top 20

MUMBAI: For a fifth year running, cricketer Virat Kohli has emerged as India's most valued celebrity, but... The star batsman's resignation from captaincy roles across formats has seen his brand value drop from $237.7 million in 2020 to $185.7 million in 2021, the Celebrity Brand Valuation Report 2021 released by Duff & Phelps, Tuesday, avers.

Mar 25, 2022 07:03

adidas announces paid brand ambassador ntwrk for student athletes

NEW YORK: adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 adidas-sponsored schools. Tied to this year’s 50th anniversary of Title IX, the new program will be focused on achieving an enduring goal from the brand: creating a more equitable future in sport.

Mar 25, 2022 07:03

Mayank Agarwal begins new innings as an investor with Fast&Up

BENGALURU: Indian cricketer Mayank Agarwal begins a new inning as an investor in Fullife Healthcare Pvt. Ltd, the parent company of sports nutrition brand Fast&Up.

Mar 24, 2022 06:03

Rage Coffee scores Virat as investor and brand ambassador

MUMBAI: Packaged coffee products maker Rage Coffee on Wednesday said it has secured funding from Virat Kohli. The food and beverage D2C brand has also been roped in the former Indian cricket team captain as its brand ambassador. The Delhi-based startup did not disclose the amount of investment made by Kohli.

Mar 16, 2022 20:03

Virat-backed Hyperice launches Hypervolt 2 Pro in India

MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Wednesday announced the launch of its most powerful device yet – the Hypervolt 2 Pro, in India.

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