eSports

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 07, 2021 11:06
LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of FTX.com and FTX.US respectively.  FTX.US has partnered with TSM in relation to the US, and FTX.com internationally.
Oct 27, 2020 20:10
MUMBAI: French esport organization Team Vitality has confirmed plans to expand into India Monday via a post on their new country specific Instagram handle. It was in December 2019 that the organisation's chief marketing officer Florent Gutierrez had first indicated to popular Indian YouTuber Rawknee about their plans to enter the Indian market.
Jul 20, 2020 16:07
NEW DELHI: Twenty First Century Media, a full service sports marketing and management company for over three decades, has launched a full service esports marketing division – TCM eSports.
Jun 17, 2020 21:06
LONDON: YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
May 26, 2020 18:05
MADRID: MotoGP promoter Dorna Sports Tuesday announced a new three-year partnership with CKH Innovations Opportunities Development (CKH IOD), a unit of CK Hutchison Group Telecom Holdings.  The agreement sees two of the leading 3 Group brand companies – 3 Austria and WINDTRE – become partners of the MotoGP eSport Championship from 2020 to 2022 – with the potential for other 3 Group companies to follow.
Apr 23, 2020 16:04
MADRID: After the success of MotoGP’s first ever Virtual Race, a second event was announced and Virtual Race 2 was broadcast on Sunday the 12th of April.
Apr 16, 2020 18:04
MUNICH: The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a field that’s been continuously growing in popularity, especially among the next-generation target group. 
Mar 31, 2020 17:03
MUMBAI: Fnatic presents #GamingForGood, a PUBG MOBILE charity tournament for and by the Indian gaming and esports community.  This is an initiative to raise funds to help some of those affected due to the currently ongoing COVID-19 pandemic. The tournament is being organized by Fnatic with support from endemic and non-endemic partners.
Feb 03, 2020 18:02
LONDON: Wales and Real Madrid winger Gareth Bale has launched a new esports organisation called Ellevens Esports. The venture is co-owned with 38 Entertainment Group, co-founded by entrepreneur Jonathan Kark and former South African footballer Larry Cohen.
Dec 19, 2019 16:12
LYONN: UEFA is inviting proposals for the 2021-24 cycle covering a number of categories in the video games sector, including the official simulation game and eSports event, for its club competitions.