Badminton

The World Badminton Federation has awarded hosting rights for the next edition of the Thomas & Uber Cup Finals and World Junior Championships to Denmark and India respectively.

As already reported, Guwahati’s newly christened National Centre of Excellence will host the World Junior Championships 2025. As for the Thomas & Uber Cup Finals, they have been awarded to the Danish city of Horsens.

It is just the second time that Denmark will stage the BWF World Men’s and Women’s Team Championships following Aarhus in 2021.

Apr 04, 2019 14:04
MUMBAI: Overall sports sponsorship in India saw a healthy growth of 12% in 2018 as against 14.1% in 2017, a report released by ESP properties - the entertainment and sports division of GroupM - avers. Sports advertising grew to Rs 77.62 billion.
Mar 20, 2019 15:03
ABU DHABI: The Badminton World Federation (BWF) and Special Olympics International (SOI) Monday signed an unprecedented Memorandum of Understanding (MoU) which will help in increasing the growth, quality and frequency of badminton participation around the world. The shared aim is to ensure that all Special Olympics badminton players realise the positive mental, physical and social health benefits of sport.
Mar 01, 2019 12:03
NEW DELHI: The Badminton Association of India (BAI) has taken note of leagues to be held this year in Agra and Haryana which haven’t been officially sanctioned and as a result, written to all its affiliated bodies expressing concern over player participation in them, Press Trust of India reports.
Feb 13, 2019 12:02
NEW DELHI: The Indian subsidiary of GoDaddy, the company that empowers everyday entrepreneurs, Tuesday announced a renewed three-year deal with the Badminton World Federation (BWF) as a sponsor of its major badminton events such as the Sudirman Cup, World Championship and the Thomas and Uber Cup.
Feb 09, 2019 16:02
MUMBAI: There is now an official on record statement of the financial terms surrounding Olympic and World Championship Silver medallist PV Sindhu's record four-year sports sponsorship deal with Chinese sports brand Li-Ning.
Feb 05, 2019 18:02
MUMBAI: After signing back Indian badminton player Kidambi Srikanth as brand ambassador last month, Chinese sportswear and badminton equipment brand Li-Ning has brought back on board India's biggest non-cricket brand endorser PV Sindhu.
Feb 05, 2019 13:02
HYDERABAD: The Pullela Gopichand Badminton Foundation (PGBF) has agreed to a new partnership with Kotak Mahindra Bank, one of India’s leading private sector banks for the upgrading of the Gopichand Academy in the city, The Hindu BusinessLine reports.
Feb 01, 2019 16:02
MUMBAI: PV Sindhu, India's highest earning brand ambassador outside of cricket, has added life insurance company PNB MetLife to her growing sponsor portfolio.
Jan 14, 2019 15:01
MUMBAI: India’s premier male badminton star Kidambi Srikanth has signed a four-year deal with leading Chinese sports brand Li-Ning. Li-Ning will replace Yonex as Srikanth’s kit sponsor, the latter having been associated with the player since 2016.
Jan 14, 2019 13:01
BENGALURU: The fourth season of the Premier Badminton League ended with a thrilling finale in the city on Sunday in which the home side and debutants Bengaluru Raptors edged out Mumbai Rockets 4-3. Owned by Matrix Badminton Private Limited and captained by Indian star Kidambi Srikanth, the Raptors displayed a fine example of teamwork rather than individual merit holding greater weightage.