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Sony, Natekar Sports to invest $10m+ in World Pickleball League

SportzPower Team

May 09, 2024 21:05

Read more about Sony, Natekar Sports to invest $10m+ in World Pickleball League
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MUMBAI: India’s growing reputation as a potential racquet sports hub is all set to get a massive boost with the launch of the World Pickleball League (WPBL), the first-ever professional pickleball league, envisaged by Natekar Sports and Gaming (NSG) and Sony Entertainment Talent Ventures India (SETVI).

NSG, is a company promoted by ‘former Davis Cup star and Arjuna Awardee Gaurav Natekar and his wife, ‘Arati Ponnappa Natekar, also a former India #1 in Tennis. SETVI is a joint venture between Sony Music Entertainment and Sony Pictures Entertainment.

Dec 09, 2020 16:12

FIFS hails Niti for backing 'responsible' online fantasy sports

MUMBAI: Federation of Indian Fantasy Sports (FIFS) on Monday said Niti Aayog’s draft guiding principles will offer the required impetus to “responsible growth” of online fantasy sports industry in India.

Dec 09, 2020 16:12

FOX Sports Australia lands Cricket South Africa media rights

JOHANNESBURG: Cricket South Africa (CSA) has announced a new broadcast partnership with Fox Sports Australia that will run until the conclusion of the 2023/24 cricket season. This deal covers all SA international men’s and women’s cricket for a period of four years.

Dec 09, 2020 15:12

Disney India names Sudhir Shukla as mktng head – Sports

MUMBAI: The Walt Disney Company has promoted Sudhir Shukla to head of marketing - Sports. Shukla joined Star India in 2016 as vice president and head – marketing and brand strategy at Star Sports and was elevated to senior vice president – cricket in January 2018.

Dec 09, 2020 11:12

Harman extends US assn to NBA India, inks multi-yr deal

MUMBAI: The National Basketball Association (NBA) and Harman have announced a multiyear marketing partnership that makes Harman and its JBL brand the official headphone, speaker, and audio partner of the NBA in India.

Dec 08, 2020 15:12

World C'ships 2022: FIVB appoints agencies for global campaign

LAUSANNE: For the lead up to the FIVB Volleyball World Championships 2022, the FIVB has selected Amsterdam-based WPPs Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning, and London-based Fifty Digital, a digital and social agency, following an open tender process with 17 agencies participating.

Dec 08, 2020 14:12

Deltatre wins ISL b'cast graphics service contract extension

MUMBAI: The Hero Indian Super League (ISL) has extended the contract of sports technology services provider Deltatre to provide its broadcast graphics service throughout the ongoing 2020/21 season.

Dec 07, 2020 16:12

Niti Aayog pitches self-regulation for fantasy sports platforms

NEW DELHI: Central government think tank Niti Aayog has argued for the setting up of a single self-regulatory organisation to oversee the online fantasy sports industry.

Dec 07, 2020 15:12

Premier Handball League set for debut; t'cast on Sony, FanCode

JAIPUR: Hope floats and how that the Indian sports ecosystem is well and truly looking past the doom and gloom that the COVID-19 pandemic has brought on. In a welcome development that has come from "left field" as it were, a new IPL-templated league has announced its arrival on the scene later this month.

Dec 04, 2020 16:12

ISL's opening week viewership up 16% over previous season: Star

MUMBAI: The Hero Indian Super League 2020-21 registered a viewership increase of 16% in the opening week - covering the first eight matches - as compared to the previous season, Star India, ISL's official broadcast partner in India, announced Thursday. The growth is universally seen across markets, the broadcaster declared.

Dec 04, 2020 15:12

LaLiga brings stars closer to fans with stadium FanCam

MADRID: From a new initiative created last weekend, LaLiga fans can get a closer and more personalised experience of player celebrations while they are unable to attend matches.

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