Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Dec 01, 2021 09:12

Arria NLG acquires Boost Sport AI to enhance industry portfolio

MORRISTOWN, N.J.: Arria NLG, a leading provider of Natural Language Generation (NLG) technology, Tuesday announced it has acquired Boost Sport AI, whose proprietary technology uses data analytics and computer vision to automate sport performance and power digital storytelling across media, betting, and e-commerce.

Nov 29, 2021 10:11

Sports tech co. partners AbuDhabi T10 to bring batting stats to live TV

ABU DHABI: UK based sports technology company SmartCricket.com announced its association with the Abu Dhabi T10 league at the weekend. Batting statistics like bat speed, back lift angle, shot efficiency and power are displayed live during the league broadcast.

Nov 27, 2021 08:11

India-Pak clash at World Cup most viewed T20I match in history: ICC

DUBAI: The ICC men’s T20 World Cup delivered a record viewership globally, garnering a television reach of 167 million, the game’s governing body said on Thursday. With the tournament returning after five years, nearly 10,000 hours of live coverage was offered across TV and digital platforms in 200 countries.

Nov 23, 2021 16:11

Sports, festivities drive all-time high ad volumes in Oct: BARC

MUMBAI: The festive season has spelled good news for the TV industry with October recording all-time high advertising volumes.

Nov 12, 2021 16:11

Ashish Bhasin steps down as Dentsu Intl APAC CEO, India chairman

MUMBAI: Ashish Bhasin, CEO APAC and India chairman of Dentsu International, has stepped down from the agency. Bhasin said in a statement: "I have had a wonderful 13+ years and have enjoyed leading Dentsu India and Dentsu APAC. I am very pleased to announce that the company has kindly agreed to my request of early retirement.

Nov 08, 2021 18:11

India-Pak clash delivered reach of 167m for Star: BARC data

MUMBAI: The ICC Men’s T20 World Cup 2021 may be proving a damp squib for the Star Network in the wake of the Team India flop show, but the host broadcaster of the event had registered a cumulative reach of 238* million till last week (qualifiers + first 12 games of Super 12 stage).

Nov 08, 2021 16:11

Golf membership trends: Clientele younger, value quality of life

WENTWORTH, UK: Demand for golf has increased globally – and with it, membership. However, what members want has changed – and venues need to respond to earn loyalty and retain valuable customers for the long term. That’s the view of European Tour Destinations, a network of 30 world class golf venues, revealed in a recent audit of golf membership.

Oct 29, 2021 12:10

Top 5 categories contributed 36% of ad volumes in IPL 14: TAM

MUMBAI: TAM Sports has released its final report of Indian Premier League 2021 - 'TAM Sports-IPL 14 Advertising Report', based on data culled from IPL 13 and IPL 14. This IPL report is for all 60 matches of IPL 14 and for all the channels on which matches were telecast.

Oct 22, 2021 17:10

Star debuts 'industry-first' broadcast innovations for T20 WC

MUMBAI: Audiences are in for a special experience during the ICC Men’s T20 World Cup 2021 as the broadcast production gets a major facelift.

Oct 22, 2021 12:10

Most fans want to see India vs Pak in T20 WC finals: Study

MUMBAI: Booking.com, leading digital travel brand and official Accommodation Booking Partner for the ICC Men’s T20 World Cup, has released a new research report. The research was commissioned by Booking.com in collaboration with YouGov and independently conducted among a sample of 1000 cricket fans and travellers from India.

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