Data Analytics

IPL 2024 to generate $99m in sponsorship revenue: Study

SportzPower Team

May 23, 2024 18:05

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The 2024 edition of the TATA Indian Premier League is estimated to generate $99.31 million (Rs 827.4 crore) from sponsorship deals, according to data and analytics company GlobalData.

The IPL’s top sponsorship is the tournament’s five-year title rights deal with TATA Group, worth an estimated $60.15 million (Rs 500cr) annually. The deal is almost four times higher than the next highest deal.

Per GlobalData’s latest report, “The Business of Indian Premier League 2024,” My11Circle and Angel One are new sponsors of the IPL for the 2024 edition of the tournament.

Nov 25, 2020 18:11

Oct Twitter engagements: MSD drops out of top 5 among cricketers

MUMBAI: If social media mentions is a pointer to the future, the next phase in the journey of Mahendra Singh Dhoni, India's former 'captain cool', is in the here and now. As per social media analytics firm Twitteet, the Chennai Super Kings skipper did not feature in the top 5 list in Twitter engagements in October among Indian cricketers. Reason: Dhoni was not active at all on social media in October.

Nov 25, 2020 18:11

Share of ads featuring sport celebs up 3% in IPL 2020: BARC

MUMBAI: The share of ads featuring a sports celebrity, as against a film celebrity, has gone up 3% in Indian Premier League 2020 - from 14% during IPL 2019 to 17% in the recently concluded 2020 edition. As per the Broadcast Audience Research Council (BARC) India data, this IPL has witnessed a 3 per cent growth in the ads featuring sports celebrities versus Bollywood celebrities.

Nov 25, 2020 15:11

WTA and Stats Perform serve up breakthrough partnership

LONDON: The WTA Tuesday named Stats Perform its Official WTA Data Supplier. The transformative partnership will deliver multiple feeds to customers – an exclusive umpire-derived data feed for an expanded number of WTA matches, as well as an ultrafast data feed collected by Stats Perform’s Opta analysts.

Nov 23, 2020 17:11

ATP and Infosys extend digital innovation partnership

LONDON: Infosys, a global leader in next-generation digital services and consulting, and the ATP, have announced the renewal of their highly successful partnership for a further three years. The agreement will see Infosys continue as Global Technology Services Partner and Digital Innovation Partner of the ATP, through 2023.

Nov 19, 2020 16:11

Deltatre, DFL take Sportec Solutions JV global

MUNICH: Deltatre and DFL Deutsche Fußball Liga have extended their Sportec Solutions collaboration and will now bring its offering to the international market. As part of a renewed agreement, the sports and entertainment technology provider has also taken the majority shareholding in Sportec Solutions, the independent joint venture between Deltatre and the DFL.

Nov 19, 2020 16:11

TAM Sports' IPL 13 closing report: 37 new categories; Oppo tops

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering all 60 matches of what was a super successful Indian Premier League held in the UAE. The final report in the series is for all the 21 channels on which matches were telecast.

Nov 11, 2020 17:11

IPL13 54 games: E-commerce consumed 30% share of ad volumes

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering 54 matches of what has been a super successful Indian Premier League, which concluded Tuesday in the UAE. The report is for all the 21 channels on which matches were telecast.

Oct 28, 2020 18:10

IPL13 1st 34 games: 31 new categories, 162 new brands

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering the first 34 matches of the ongoing Indian Premier League being held in the UAE.

Oct 23, 2020 18:10

FanCode acquires FanDuniya to buttress data analytics

MUMBAI: Multi-sport digital content aggregator FanCode has acquired FanDuniya, a sports research platform, to accelerate the growth and development of its research and statistics service for its users.

Oct 23, 2020 18:10

361m watched 32 matches thus far in IPL 2020: BARC

MUMBAI: At the halfway mark of the ongoing Indian Premier League, a total of 361 million viewers have watched 32 matches in the first four weeks of the IPL between 19 September and 16 October, with total viewing minutes standing at 233.9 billion.

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