Endorsements

Nippon Paint, an Asia Pacific paint brand, launched its new product, Weatherbond 8, in Bengaluru. The event took place on May 16, 2024, and was graced by the presence of Cameron Greene, Rajat Patidar, Lockie Ferguson and Mahipal Lomror from the Royal Challengers Bengaluru (RCB) IPL team.

The launch event was a celebration of innovation and resilience, mirroring the spirit of both Weatherbond 8 and the RCB cricketers. Fans had the opportunity to meet and greet their favourite RCB players and witness the unveiling of Weatherbond 8.

Feb 26, 2020 16:02
ENGLEWOOD CLIFFS, N.J.: Korean consumer electronics giant LG has signed a three-year sponsorship agreement with the world's top-ranked female golfer, South Korea's Jin-young Ko.  As part of the arrangement, Ko has been named an official brand ambassador for LG SIGNATURE and will be wearing the ultra-premium brand's logo in future tournaments.
Feb 25, 2020 15:02
MUMBAI: The consumer products division of Piramal Enterprises has announced its association with the former captain of the Indian cricket team Sourav Ganguly, as the brand ambassador for ‘Polycrol’, its antacid brand. The Group's diversified portfolio includes presence in industries like healthcare, financial services, glass packaging and real estate.
Feb 21, 2020 17:02
MUMBAI: LaLiga India has launched an on-air campaign to promote the Spanish league in the country with its brand ambassador, Rohit Sharma.
Feb 21, 2020 16:02
MUMBAI: Universal Sportsbiz Pvt. Ltd. (USPL) has announced Bollywood actor Ranbir Kapoor as the new brand ambassador for their menswear brand – Single, which is the fourth and the newest brand under USPLS’s umbrella. The season’s campaign consists of a series of images of Ranbir Kapoor depicting the many facets of the ultimate single guy.
Feb 21, 2020 16:02
LONDON: The highest-earning sports star in the world is a footballer, with the financial rewards associated with athletic talent and brand endorsements surpassing those of any other sport, a new tool reveals.
Feb 20, 2020 18:02
MUMBAI: Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday roped in cricketer Virat Kohli as its as its brand ambassador. According to the company, Kohli will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand's social media handles/ channels and ecommerce platform Flipkart. 
Feb 15, 2020 18:02
NEW DELHI: Sports management firm IOS Sports & Entertainment added Indian woman rally driver Garima Avtar to the roster of sportspersons it represeants. 
Feb 14, 2020 15:02
NEW YORK: Global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. 
Feb 13, 2020 18:02
CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".
Feb 06, 2020 18:02
ATLANTA: Japanese sportswear company Mizuno has signed Ronda Rousey, MMA's greatest ever woman fighter, as the newest addition to the brand's roster of athletes in North America.  Rousey joins a roster of influential female athletes including, April Ross and Jennie Finch, representing Mizuno with powerful, inspiring messages of courage, determination and grit.