Investments

Sony, Natekar Sports to invest $10m+ in World Pickleball League

SportzPower Team
May 09, 2024 21:05

MUMBAI: India’s growing reputation as a potential racquet sports hub is all set to get a massive boost with the launch of the World Pickleball League (WPBL), the first-ever professional pickleball league, envisaged by Natekar Sports and Gaming (NSG) and Sony Entertainment Talent Ventures India (SETVI).

NSG, is a company promoted by ‘former Davis Cup star and Arjuna Awardee Gaurav Natekar and his wife, ‘Arati Ponnappa Natekar, also a former India #1 in Tennis. SETVI is a joint venture between Sony Music Entertainment and Sony Pictures Entertainment.

Sep 21, 2018 12:09
World’s largest eSport bags 'priceless' Mastercard sponsorship
NEW YORK: Mastercard is all set to provide ‘priceless’ experiences to players and fans associated with professionally held competitions of the world’s largest eSport, the League of Legends. The financial services company was named as the first global sponsor of the League of Legends’ parent company, Riot Games on Wednesday. 
Sep 20, 2018 18:09
Manika Batra aces 1st endorsement with Herbalife
NEW DELHI: Manika Batra, the table tennis champion who shot to fame by being India’s first ever woman gold medallist at the Commonwealth Games in the 2018 edition, was named as the one of the brand ambassadors of Herbalife Nutrition India on Thursday. 
Sep 20, 2018 14:09
New Kabaddi Federation of India logo
NKFI’s Indo International Premier Kabaddi League to kick off Jan 2019
MUMBAI: The New Kabaddi Federation of India (NKFI) on Wednesday launched the Indo International Premier Kabaddi League which is all set to begin on 26 January next year, three weeks after the completion of the Pro Kabaddi League, Press Trust of India reports. 
Sep 20, 2018 12:09
PGA TOUR revamps entire FedEx Cup season structure
MIAMI: The PGA TOUR has aimed at enhancing fan engagement across the globe for the game of golf by announcing a series of structural changes it has decided to bring into the championship on Tuesday.
Sep 20, 2018 12:09
Alibaba, Intel to provide innovative cloud solutions for Tokyo 2020
BEIJING: Alibaba Cloud, the cloud computing arm of Chinese billionaire Jack Ma’s Alibaba Group and Intel Group announced on Wednesday the launch of the Olympic Broadcasting Services (OBS) Cloud, an innovative broadcasting solution that operates entirely on the cloud, to help transform the media industry for the digital era starting from the Tokyo 2020 Olympics.]
Sep 20, 2018 11:09
Mastercard logo
Dhoni 2nd face of Mastercard’s cash-to-digital campaign
NEW DELHI: Former India captain MS Dhoni has joined Hindi film actor Irrfan Khan as brand ambassador of Mastercard’s cash-to-digital campaign, the company confirmed at an event in the city on Wednesday.
Sep 19, 2018 13:09
adidas logo
adidas bullish on Indian market despite fluctuating import duty rates 
NEW DELHI: German sportswear giant adidas on Tuesday pointed out unstable import duty rates that too without warning on most occasions in India as one of the biggest obstacles for the company when it comes to its operations and future investment planning, Press Trust of India reports.
Sep 19, 2018 12:09
Nazara-owned Next Wave to develop official Big Bash mobile game
MUMBAI: Next Wave Multimedia, the gaming technology subsidiary of Nazara Technologies has inked a 3-year licensing deal with Cricket Australia (CA) to launch the official game on mobiles and smartphones of the KFC Big Bash League (BBL) and the Rebel Women’s Big Bash League (WBBL), two of the world’s premier domestic T20 competitions.  
Sep 18, 2018 19:09
IOC finds global insurance partner in Allianz
LAUSANNE: The International Olympic Committee (IOC) announced on Tuesday that Allianz, the German insurance company will be inducted into its prestigious ”Worldwide Olympic Partner” (TOP) Programme from 2021 to 2028.
Sep 18, 2018 19:09
BKT tire supplier of KFC Big Bash League till 2021
BKT widens sports sponsorship gambit with Big Bash deal
MELBOURNE: Just days after confirming its title sponsorship deal with France’s Coupe de Ligue football competition, Indian MNC Balkrishna Industries Ltd. (BKT) was named on Tuesday as the official tire supplier of Australia’s premier T20 cricket competition, the KFC Big Bash League till 2021. 
Subscribe to Investments