IPL

MUMBAI: Disney Star, the official television broadcaster of TATA IPL 2023, has become the first ever cricket tournament to register more than 500 million viewers. 

According to BARC, a staggering 505 million viewers tuned in to Disney Star’s live broadcast of the IPL games. Disney Star recorded 427.1 billion minutes of watch time for the live broadcast of the matches, showing the huge popularity of the tournament among the fans. In addition, the platform reported 32 per cent growth in television ratings (TVR) compared to the 2022 edition. 

Jun 05, 2023 17:06
MUMBAI: Hyugalife, a health and wellness brand, has roped in Indian cricketer KL Rahul as investor and ambassador. 
Jun 05, 2023 17:06
MUMBAI: HSBC India unveiled its latest advertising campaign featuring their new brand influencer, ace cricketer Virat Kohli. 
Jun 05, 2023 13:06
MUMBAI: TAM Sports has released the FINAL UPDATE of its TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from ALL 74 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.
Jun 02, 2023 15:06
PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs.  The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic new initiatives and products, a media release said.
Jun 01, 2023 12:06
CHENNAI SUPER KINGS captain Mahendra Singh Dhoni will be seeking expert opinion from sports orthopedics in Mumbai on the state of his dodgy left knee before taking a call on his treatment, CEO Kasi Viswanathan said on Wednesday.
May 31, 2023 19:05
MUMBAI: The TATA IPL 2023 became globally the most watched digital event as JioCinema set an array of global benchmarks including more than 12 Crore unique viewers tuning-in to watch the most thrilling TATA IPL Finals ever, a media release said.
May 31, 2023 18:05
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from 71 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.
May 30, 2023 17:05
MUMBAI: JioCinema, the official digital streaming partner of IPL (Indian Premier League) 2023, has broken the world record for the most concurrent views to a live-streamed event on Monday as over 3.2 crore viewers witnessed the finale of this year IPL, featuring Chennai Super Kings versus Gujarat Titans.
May 30, 2023 17:05
MUMBAI: Like every season, several awards were given away after the completion of the Indian Premier League (IPL) this year.
May 29, 2023 20:05
MUMBAI: JioCinema, the Official Digital Streaming Partner of TATA IPL, set a new world record as 25.7 million concurrent viewers witnessed the sensational century by Shubman Gill in the first innings of the Qualifier 2 of the TATA IPL 2023 between Gujarat Titans and Mumbai Indians.