Kingfisher Premium Packaged Drinking Water from United Breweries Ltd, part of the HEINEKEN Company, has reimagined its iconic “Oo La La” jingle, transforming it into a vibrant clarion call for the good times. Staying true to its legacy as the “King of Good Times”, the brand introduces two new brand films featuring Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH) players. Set to two new groovy tracks; Besabar, rendered by trending regional music artists Bharg and Lothika; and Vibe created by Tamil rapper Paal Dabba and producer Sickflip, they capture the spirit of celebration, fun and refreshment that Kingfisher has always stood for.
The two brand films feature LSG stars Rishabh Pant, Nicholas Pooran, and David Miller, alongside SRH players Travis Head, Ishan Kishan, and Heinrich Klaasen. In the LSG film, artists Bharg and Lothika turn an ordinary moment into spontaneous fun, as players groove to Besabar, celebrating the fusion of cricket, music, and culture. Meanwhile, in the SRH film, a poolside wait transforms into an electrifying celebration, infused with the energy and spunk of artists Paal Dabba and Sickflip.
Created by Ogilvy, the campaign captures the excitement of cricket while embodying Kingfisher’s spirit of bringing people together and creating unforgettable moments. By blending music and cricket—two key elements of Indian culture—Kingfisher adds a fresh and vibrant twist to its iconic status. The brand films radiate fun and energy, reinforcing Kingfisher as the ultimate Good Times partner for every celebration.
Speaking about the release, Vikram Bahl, chief marketing officer of United Breweries, said: "This campaign embodies everything Kingfisher stands for—fun, energy and unforgettable moments. Through Kingfisher Premium Packaged Drinking Water collaboration with Lucknow Super Giants and Sunrisers Hyderabad, the brand films bring this spirit to life. By giving our iconic ‘Oo La La’ jingle a fresh, modern twist with regional artists, we’re connecting with the younger generation who thrives on the fusion of music, sports and culture. Cricket and music are at the heart of India’s spirit, and this campaign perfectly captures the essence of Good Times.”
Vinay Chopra, CEO of Lucknow Super Giants, shared: “We are thrilled to announce Kingfisher as one of our key partners for the cricket season. Their commitment to excellence and passion for cricket aligns perfectly with our values at Lucknow Super Giants. We look forward to a successful association and creating memorable experiences for our fans together.”
K Shanmugam, CEO, Sunrisers Hyderabad, noted: "We’re delighted to partner with Kingfisher for the upcoming season. Sunrisers Hyderabad and Kingfisher share a passion for bringing fans together and this collaboration adds to the excitement of the game. The refreshed ‘Oo La La’ jingle perfectly complements the energy of our team and our supporters."
Puneet Kapoor, chief creative officer, Ogilvy South, added, “For decades, Kingfisher has been the life of the party—synonymous with spontaneous fun. With its "The King of Good Times" philosophy and the unforgettable “Ooh la la la ooleo” tune, it’s been the soundtrack to celebrations. But while it’s legendary, it mostly vibes with the OGs. So, how do we make it pop for today’s youth? Simple! Young people love remixing the past, so we let today’s hottest artists give the Kingfisher tune a banger-worthy spin— And that’s how, Kingfisher Good Times Grooves was born! We teamed up with Paal Dabba, SickFlip, Kratex, Lothika, and Bharg, who turned it into a fire soundtrack, ready to ignite every party — starting with the teams this cricket season!”
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