Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

May 22, 2024 15:05
This cricketing season witnessed the emergence of debutant talent and the celebration of emerging cricketers on the field by superfans. Cricket fans across the country prompted Mountain Dew on this surge of love for the newcomers which led the brand to take notice and launch a unique digital initiative, JAKAD KE PAKAD, that is inspired by the voice of fans and true events.
May 22, 2024 15:05
Dixcy Scott’s latest Body Ki Bhasha campaign highlights the importance of being confident in one’s true self. Emphasising that genuine confidence is reflected in body language, the campaign aims to transcend societal norms and stereotypes, promoting authenticity and self-assurance.
May 22, 2024 10:05
Tata Neu the 'associate partner' sponsor for this year's Tata IPL, has launched the #RuknaKyun campaign, encouraging fans to celebrate the season without boundaries.
May 21, 2024 18:05
The countdown to the ICC Men’s T20 World Cup 2024 has begun, and cricket fans are eagerly waiting for the ‘Greatest Rivalry’ in sports history: India vs Pakistan, on June 9, set to be broadcast live and exclusive on the Star Sports Network and Disney+ Hotstar.
May 21, 2024 17:05
BENGALURU: With the cricket season in full swing and the T20 World Cup on the horizon, global travel technology company OYO has announced the launch of CricOtel, a unique cricket-themed hotel located in the heart of India's software capital. 
May 21, 2024 17:05
NEW YORK: Saudi Arabia's Public Investment Fund (PIF) and the WTA on Monday unveiled a multi-year partnership that will "support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game".  The partnership will also enhance and develop initiatives that support players at all levels.
May 21, 2024 17:05
PLANO, Texas: Pizza Hut Monday announced two new executive marketing appointments.
May 21, 2024 16:05
BENGALURU: Mobil 1, in partnership with Racing Promotions Pvt Ltd (RPPL), successfully concluded the Bengaluru roadshow of F4 and Indian Racing League (IRL) cars ahead of the upcoming racing championship. 
May 21, 2024 16:05
English top-flight football club Aston Villa Monday confirmed adidas as their new kit supplier from next season on in a record multi-year deal.
May 21, 2024 15:05
Muaythai fans have a lot to look forward to as the World League of Fighters (WLF) has announced a grand ceremony to mark the launch of the inaugural season of the tournament on June 1 at the Lumpinee Stadium in Bangkok, Thailand.  WLF is a first of its kind tournament that will present a franchise-based league-styled Muaythai tournament.