COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 25, 2022 16:11
NEW YORK: The Professional Fighters League (PFL) has agreed a multi-year partnership with Celsius that will see the energy drinks brand become Official Energy Drink Partner of the mixed martial arts promotion. To kick off the expansive agreement, Celsius will be the presenting partner of the 2022 PFL World Championship taking place Friday at Hulu Theater at Madison Square Garden.
Nov 24, 2022 15:11
PAARL, South Africa: Royals Sports Group-owned Paarl Royals, one of SA20’s founding franchises, have revealed that the Boland Park-based team will be extending their support towards a local competition – the Boland Premier League (BPL) – which is in its inaugural season. 
Nov 23, 2022 19:11
BHUBANESWAR: Chief Minister Naveen Patnaik purchased the first ticket of the FIH Mens Hockey World Cup 2023 from Hockey India president Dilip Tirkey here on Wednesday. Odisha is hosting the quadrennial world championship for the second consecutive time and matches will be played in two venues – Kalinga Stadium (Bhubaneswar) and Birsa Munda Stadium (Rourkela) – in the state from January 13 to 29.
Nov 23, 2022 18:11
SINGAPORE: Tata Consultancy Services (TCS) announced Wednesday that it is extending its sponsorship of the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge for four more years until 2026. 
Nov 23, 2022 18:11
With the addition of three regional sponsors, FIFA has announced that all its sponsorship packages for the World Cup Qatar 2022 have been sold out. Fine Hygienic Holding, YouTube and Visit Las Vegas, are the final three regional sponsors of world football's biggest quadrennial event.
Nov 22, 2022 16:11
DUBAI: As the official title partner of the DP World Tour, DP World has been on a mission across the season to collect used and unwanted golf balls and give them a second life in grassroots golf projects around the world. 
Nov 22, 2022 14:11
KOLKATA: Jhulan Goswami and Subhashree Ganguly, leading lights from the world of cricket and cinema respectively, are calling on the people of West Bengal to register for the 2022 Tata Steel 25K, to be held on December 18.  The duo were announced as the "Ratnas" of the 7th edition of this World Athletics Elite Label road race.
Nov 22, 2022 13:11
MUMBAI: EmChain, a leading content marketing and user base acquisition company in the blockchain space, announced Tuesday that it will be bringing UFC Hall of Famer Khabib Nurmagomedov and UFC Lightweight Champion Islam Makhachev to India in 2023 for a multi-city tour.
Nov 21, 2022 19:11
BOLOGNA: As excitement builds for Rugby World Cup 2023, sportswear brand Macron and World Rugby Monday presented the tournament’s official merchandise line.
Nov 21, 2022 18:11
BHUBANESWAR: Odisha, the sports capital of India, is yet again ready to host the FIH Mens Hockey World Cup 2023. To make the tournament memorable, the Odisha government has lined up several mega sporting and cultural events across the state including the hosting cities of Bhubaneswar and Rourkela to give a pleasant experience to the hockey players, sports lovers, and other guests during the World Cup.