COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 20, 2023 19:03
NEW DELHI: JSW-GMR co-owned IPL franchise Delhi Capitals launched the official jersey for the 2023 TATA IPL season during the Savera Run for Good event here on Sunday.  The running event was conducted by the Savera Association in collaboration with Artkonnect Management Pvt. Ltd. and #RunWithReeti.
Mar 20, 2023 18:03
NEW DELHI: Sports nutrition brand MuscleBlaze Monday announced the appointment of cricketer Shubman Gill as its new brand ambassador for endorsing the brand’s MB Fuel One Sports range. MuscleBlaze hopes that this partnership would further strengthen its brand engagement with athletes and fitness fans nationwide.
Mar 20, 2023 18:03
MUMBAI: Star Sports, official television broadcaster of the upcoming TATA IPL 2023, has brought together a galaxy of top cricket stars as part of its marketing efforts ahead of the tournament.
Mar 17, 2023 20:03
Luxor has announced its exclusive partnership with Schneider Pen, Germany, to launch a new portfolio of writing instruments in India.  The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range.
Mar 17, 2023 19:03
MUMBAI: The surging popularity of women's cricket in India is undoubtedly bringing the long-overdue recognition to female cricketers. One clear example is the ongoing Women's Premier League 2023 (WPL), which has not only captured the attention of sports enthusiasts but also attracted brands for endorsements and collaborations.
Mar 17, 2023 19:03
Premier league club Chelsea FC Thursday unveiled plans for 'The Famous CFC', a multiday global fan tour that will be held in key cities around the world. The Famous CFC, features watch parties and community initiatives in each city it visits. Fans can also look forward to giveaways, appearances from Chelsea legends and celebrity fans, and more.
Mar 17, 2023 18:03
MUMBAI: JioCinema kicked off its TATA IPL campaign starring India legend MS Dhoni and World No. 1 T20 batsman Suryakumar Yadav. Titled 'Digital India Ka Digital TATA IPL', the pan-India campaign also features popular actors Shweta Tripathi and Abhishek Banerjee and is aimed to trigger excitement about watching IPL on digital for free with a slew of fan-friendly features.
Mar 17, 2023 18:03
MADRID: ElClásico, the fierce rivalry between FC Barcelona and Real Madrid, is widely recognised as the ultimate rivalry in all of sport. This football fixture has grown beyond the field and has become a true cultural phenomenon, drawing the attention of millions of fans worldwide. The intensity of the competition and the quality of players involved make ElClásico a spectacle that people around the world stop to watch.
Mar 17, 2023 17:03
MUMBAI: IPL franchise Rajasthan Royals Friday announced energy solutions provider Luminous Power Technologies as the team's lead sponsor for the upcoming season of the Indian Premier League, which is set to begin from 31st March.  As part of the association, the power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit.
Mar 17, 2023 15:03
At the 2023 MotoGP season opener, a new era is set to begin and the weekend is already guaranteed to go down in MotoGP history.  An action-packed programme has been lined up as the sport takes back to the track for the biggest season yet!