COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 07, 2023 18:12
The pinnacle of international T20 cricket just got a makeover with the unveiling of the new visual identity for the ICC T20 World Cup.  This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a "dynamic" brand identity that captures the essence of the game's "relentless energy".
Dec 07, 2023 17:12
Royals Sports Group-owned Indian Premier League franchise Rajasthan Royals Thursday announced an expansive digital-first partnership with Curefoods, a leading house of F&B brands in India and a player in the healthy food industry.  Curefoods will become the official partner of the Royals, marking the initiation of a strategic collaboration during IPL's 2024 season.
Dec 07, 2023 16:12
DUBAI: UAE-based travel solutions provider Al Rostamani Travel has announced a strategic partnership with Cutting Edge FZ LLC, a global player in the sports travel industry, to "reshape the landscape of global sports travel".
Dec 06, 2023 19:12
Unilever and UEFA on Wednesday named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024.
Dec 06, 2023 19:12
ATP has announced the extension of its longstanding partnership with Lacoste. The iconic fashion-sport brand will continue as the Official Outfitter of the ATP Tour for a further three years from 2024-2026.
Dec 06, 2023 18:12
Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights. 
Dec 06, 2023 17:12
Cricket Australia (CA) has renewed and upgraded its ongoing sponsorship deals with long-standing partners Toyota and HCLTech, with both securing branding on the Australian national teams’ playing shirts for the 2023/24 season.
Dec 05, 2023 18:12
DUBAI: Owing to the huge support from fans in the United Arab Emirates (UAE), Royals Sports Group-owned franchise Rajasthan Royals have announced the launch of a lucky draw which will provide the opportunity to Royals' supporters in the country to be a part of the IPL Auction set to be held on 19th December in Dubai.
Dec 05, 2023 18:12
NEW DELHI: Khelo India, the flagship program by the Ministry of Youth Affairs and Sports, and pioneering accessibility organization Svayam Tuesday announced their partnership for the inaugural Khelo India Para Games 2023. 
Dec 04, 2023 18:12
The five Kiwi Super clubs that make up New Zealand Super Rugby have signed a collective agreement with sports and entertainment premium experiences company Legends. The retail and merchandising company delivers retail experience for some of the most iconic brands in sport such as Real Madrid and the New York Yankees.