Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

May 10, 2021 13:05
MUMBAI: With the Indian Premier League having been suspended, TAM Sports has released its "final" TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the 29 games played of this year's IPL, and how it compares with IPL 13.   
May 06, 2021 17:05
LONDON: The FIA and Discovery have agreed a long-term partnership for the promotion of the FIA Electric GT Championship launching in 2023. Discovery, the global media group, was appointed by the FIA with its subsidiary, Eurosport Events, winning a competitive tender process to become the worldwide promoter of the FIA Electric GT Championship.
May 05, 2021 17:05
MEMPHIS, Tenn.: FedEx Corp. and UEFA have signed a three-year agreement in which FedEx will sponsor the UEFA Champions League, commencing at the start of the 2021/22 tournament and extending for three editions through to 2023/24.  The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, the UEFA Champions League Futsal finals and UEFA eChampions League.
May 05, 2021 08:05
LONDON: Williams Racing has appointed James Bower as commercial director while Tim Hunt moves to become chief marketing officer.
May 05, 2021 08:05
KOCHI: Kerala Blasters FC is partnering with DataPOWA as their real-time sports media valuation engine.
May 03, 2021 23:05
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 22 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.   
May 03, 2021 18:05
LAUSANNE: The Badminton World Federation (BWF) announced Monday that India’s PV Sindhu and Canada’s Michelle Li have been nominated as athlete ambassadors for the International Olympic Committee’s (IOC) ‘Believe in Sport’ campaign aimed at preventing competition manipulation.
May 03, 2021 17:05
NEW DELHI: Casio continues its association with Scuderia AlphaTauri Racing Team and will be rolling out three limited edition watches in India and globally. 
May 03, 2021 06:05
NEW DELHI: The All India Football Federation (AIFF) has recently signed with WordsWork Communications Consulting as their PR partner. The main focus of this partnership will be on strengthening communications for the governing body of football in India. 
May 03, 2021 05:05
MUMBAI: Mogae Media, an integrated marketing and communications investments company owned by media and advertising veteran Dr Sandeep Goyal, has acquired a controlling stake in Rediffusion and its sister concern Everest Advertising for an undisclosed amount. The acquisition will now be merged under the Mogae brand and will not function as a separate entity.