Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 21, 2022 14:01
MUMBAI: CVC Capital Partners, owner of the new Indian Premier League franchise based out of Ahmedabad, has reportedly hired an agency to suggest a suitable name for the team ahead of the 2022 edition of the IPL. Vector agency has been mandated to choose a name based on the "heritage of Gujarat", Cricbuzz reports. 
Jan 21, 2022 13:01
NEW YORK: The Sports Illustrated Swimsuit Issue announced Thursday that going forward, it will only feature ads from brands that show a commitment to supporting gender equality and women's empowerment, as it continues to try and cast off its decades-old reputation as a sexy swimwear magazine.  
Jan 21, 2022 11:01
MUMBAI: To celebrate the fandom of WWE in India, Sony Sports Networks launches its new campaign, ‘WWE Superstars with Rana Daggubati’ that showcases the untold stories and heroics of WWE Superstars. 
Jan 21, 2022 10:01
"THE INEVITABLE CAME A BIT EARLY." That was PTI on Virat Kohli's decision last Saturday to quit as India's Test captain, a day after his team failed to do what no Indian team before had managed in South Africa. Win a Test series against the Rainbow Nation.
Jan 20, 2022 20:01
NEW DELHI: Online esports platform Ultimate Battle has incorporated social networking features for gamers on their platforms to let gamers interact, engage, create and share content exclusively. 
Jan 20, 2022 20:01
BENGALURU: UP Yoddha, the GMR owned Pro Kabaddi League franchise representing the state of Uttar Pradesh has hit the 150,000 follower mark as they play their 4th PKL Season.  UP Yoddha is one of the youngest sides to have reached this milestone.
Jan 20, 2022 11:01
MUMBAI: Fintech firm slice, which terms itself India's leading credit card challenger, Thursday announced a three-year partnership as principal sponsor of Reliance Industries Ltd-owned Indian Premier League franchise Mumbai Indians.  Financial terms were not disclosed. 
Jan 18, 2022 19:01
TORONTO: Tata Consultancy Services has partnered with Canada Running Series (CRS) to become the new title sponsor (replacing Scotiabank) and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. The Toronto Waterfront Marathon will be returning in the fall for the first time in three years.
Jan 17, 2022 19:01
NEW DELHI: LaLiga, Spain's top-flight football league, has celebrated its fifth anniversary since establishing local presence in India. 
Jan 17, 2022 18:01
LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club. While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.