LAUSANNE: In a powerful video produced with support from the International Olympic Committee (IOC), athletes who participated at the Olympic and Paralympic Games Tokyo 2020 are calling on world leaders to deliver on climate action. The call comes as world governments and business and civil society representatives gather at the UN Climate Change Conference (COP26), starting this week in Glasgow, Great Britain.
athletes
Mar 05, 2010 12:03
THE EFFECT that the overall wholesomeness of the athlete has on his/her sports brand value creation often goes under the radar. It is however a vital cog in the determination of a broad based and enduring Brand, so to speak.