MUMBAI: The Board of Control for Cricket in India (BCCI) invites bids for the Team Kit Sponsor and Official Merchandising Partner Rights through a tender process.
For the record, US sportswear giant Nike, which has been struggling in this market and is way behind its German rivals Puma, adidas and Reebok, is the incumbent kit partner for Team India cricket.
Under the Invitation to Tender (ITT), the winning bidder will be granted the right to be the Kit Sponsor and/ or the Official Merchandising Partner and various other associated rights (as defined in the ITT).
