MADRID: New streaming service LaLigaSportsTV has surpassed 400,000 global users. Collecting data from this and other digital platforms is leading to new data-driven campaigns.
In the next ten years, more than 50% of audiovisual revenue will arrive through over-the-top (OTT) streaming services. That’s the opinion of Jose Carlos Franco, managing director of LaLiga’s business intelligence and analytics department, who was presenting the competition’s international data strategy at the SportsPro OTT Summit in Madrid.