MUMBAI: Viacom18, the official broadcast and digital partner for the TATA Women's Premier League, has launched ‘Search Hijack’, the latest campaign from its stable of the WPL.
With women’s cricket popularity picking up steam in India, Search Hijack is aimed at giving Indian women cricketers the much-deserved glory as they continue to inspire on-field, while simultaneously encouraging viewers to catch the WPL as it heads into a high-octane play-offs stage.