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BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023). 

Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.

The brand had replaced OPPO in a pathbreaking deal in 2019 when the smartphone brand wanted to hand over the remainder of its term after being a Team India sponsor for two and a half years. 

May 27, 2022 15:05
CHENNAI: Indian Oil Corporation on Thursday formally inducted Grandmaster R Praggnanandhaa into the IOC "family". The "induction" took place at a function graced by IOC chairman Shrikant Madhav Vaidya and the regional head of IOC for Tamil Nadu and Puducherry, VC Asokan, here on Thursday, The Hindu reports.  Pragg, who is now 16 years of age, will be brought onto the rolls of IOC once he turns 18.
May 27, 2022 14:05
MUMBAI: After two months of IPL action, T20 cricket continues as Team India is all set to create history in a five-match T20 International series against South Africa. 
May 27, 2022 13:05
NEW DELHI: Electronics brand SWOTT has announced its partnership with cricketer Ravindra Jadeja as its brand ambassador for its smart fitness wearables.  SWOTT is looking to the partnership with Jadeja boosting the brand’s fitness-focussed portfolio and spreading awareness about its offerings to the masses.
May 24, 2022 18:05
CHENNAI: All India Chess Federation (AICF) has joined hands with one of Asia’s leading chemical holding companies Indorama as co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, scheduled in Chennai from July 28 to August 10.
May 24, 2022 18:05
NEW DELHI: Iodex, the pain relief brand from GSK Consumer Healthcare, has partnered with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this collaboration, a series of videos, dedicated to the 2R’s of exercise i.e. Rest & Recovery are being rolled out exclusively for Cult.fit members. 
May 24, 2022 17:05
LONDON: Lancashire Cricket has announced that Emirates, the world’s largest international airline, has signed a new seven-year extension of the club’s headline partnership, until 2029, making it the longest and biggest sponsorship in English domestic cricket.
May 23, 2022 20:05
MUMBAI: TAM Sports has released its eighth update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 65 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 23, 2022 17:05
MUMBAI: Leading women cricketers are gearing up to put their best foot forward during the upcoming My11Circle Women’s T20 Challenge.
May 23, 2022 11:05
MUMBAI: The Board of Control for Cricket in India at the weekend announced FanCraze, Boost and CEAT as official partners of the upcoming Women’s T20 Challenge 2022.  The BCCI had earlier confirmed Indian fantasy sports platform My11Circle is title partner for the Women’s T20 Challenge. 
May 19, 2022 20:05
MUMBAI: The Indian Premier League is to revert to its original 8pm match start time from the 2023 season, And the Board of Control for Cricket in India has reportedly informed potential bidders at the upcoming IPL media rights auction of its decision. Now this is one diktat of the BCCI  that SportzPower is fully on board with.