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LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club.

While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.

Jan 13, 2022 19:01
NEW DELHI: OR Esports has announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As sponsors, KFC would support streaming of gaming events and provide jerseys for players.
Jan 13, 2022 19:01
LONDON: Formula E and DHL have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles.
Jan 11, 2022 17:01
PHILADELPHIA: Full-service sports marketing company Playfly Sports has announced the acquisition of sponsorship sales agency Premier Partnerships. 
Jan 11, 2022 15:01
NEW YORK: OpenAP and Discovery, Inc. have announced that Discovery, Inc. will become a minority owner of OpenAP, the advanced advertising company that FOX, NBCUniversal and ViacomCBS have earlier invested in.
Jan 11, 2022 14:01
KOCHI: Kerala Blasters FC (KBFC) is elated to reveal Nestlé munch as the Official Crunch Partner for the upcoming season of the Hero Indian Super League (ISL). Launched in 1999, the other products in the munch range include munch Nuts, munch Trip and munch Crisp Pop.  
Jan 07, 2022 19:01
MUMBAI: BYJU'S has appointed Adityan Kayalakal as senior director - Brand & Creative Strategy. He joins the edtech major from the National Basketball Association,  where he was director - Global Content & Media Distribution.  At Byju's, Kayalakal will head the social and digital efforts within the larger brand & creative strategy team, e4m reports.
Jan 06, 2022 18:01
MUMBAI: Indian fantasy sports platform My11Circle has signed up with the RP-Sanjiv Goenka group-owned Lucknow franchise as the official principal sponsor of the team for the upcoming season of the Indian Premier League.  Financial terms were not disclosed. The three-year deal will see My11Circle logo featuring on the front of the as yet under wraps Lucknow team jersey.
Jan 05, 2022 20:01
MUMBAI: Legends League Cricket has announced its partnership with fantasy gaming platform Howzat for the first season of the league, scheduled to be played later this month.  The tournament will now be called as “Howzat Legends League Cricket”.
Jan 05, 2022 19:01
HERZOGENAURACH, Germany: The world record holder and retired Jamaican sprinter Usain Bolt speaks about his motivation to become the greatest sprinter of all time in a video interview with sports company PUMA.
Jan 04, 2022 14:01
MUMBAI: TAM Sports has released its report on the ICC T20 World Cup 2021 - 'TAM Sports-ICC T20 World cup Celebrity Endorsement Report'. This report is for all matches of ICC T20 World Cup and for all the channels on which matches are telecast.