MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Apr 04, 2023 16:04
The Indian sports industry saw a remarkable growth of 49% in 2022 over the previous year, with spends surpassing Rs 14,000 crore. Cricket, as expected, continued to dominate the market with an 85% market share, while the share of emerging sports rose from 12% to 15%. These were two key takeaways from the GroupM ESP’s "Sporting Nation Report 2023", which was released Tuesday.
Apr 03, 2023 19:04
MUMBAI: JioCinema, the official digital streaming partner of TATA IPL 2023, made a blockbuster debut with a stellar opening weekend, the Reliance-owned platform asserted Monday.
The number of video viewers for the first weekend alone on JioCinema eclipsed what was recorded across the entire last season of TATA IPL on digital, the stremer declared. This was also higher than the ICC T20 World Cup 2022.
Apr 03, 2023 17:04
MUMBAI: Disney Star, the official television broadcaster of IPL 2023, clocked a total of 8.7 billion minutes of consumption on TV for the opening match, a 47% growth in comparison to last year, the network asserted, quoting BARC 2+ (Urban+Rural) data.
The broadcaster further said that its rating grew by 29% as per the BARC, Male 15+AB (Urban) data.
Mar 31, 2023 17:03
MUMBAI: Star Sports’ build-up programming to TATA IPL 2023 has seen a sharp 62% increase over the previous year, reaching 205.6 million viewers, the Disney-owned network, quoting BARC data, declared Friday.
Mar 28, 2023 18:03
NEW DELHI: Prime Volleyball League Season 2 witnessed a 55 percent increase in viewership, the organisers announced Tuesday.
PVL Season 2, which had eight teams competing, was aired on Sony Sports Network in English, Hindi, Tamil, Telugu, and Malayalam in the Indian subcontinent and globally on Volleyball World.
Mar 24, 2023 16:03
MUMBAI: Marketing and consumer insights company Synchronize India and digital consumer insights platform Unomer have partnered to launch ‘Score’ – an ad effectiveness measurement solution for brands advertising and sponsoring during TATA IPL 2023.
Mar 24, 2023 15:03
MUMBAI: TAM Sports (a division of TAM Media Research) Friday announced the launch of Connected TV & Mobile (Android & IOS) Ad monitoring & Verification service for IPL 2023 Live Streaming.
This specialized service will provide real-time data and insights for IPL data users.
Mar 02, 2023 18:03
A survey commissioned by the NFL has declared that approximately 200 million viewers - 60% of all people in the United States - watched Super Bowl LVII on February 12.
The approximated number is based on a custom survey in collaboration with Nielsen to compliment Nielsen's audience measurement data to better understand how many may have watched the game, particularly in group settings.
Mar 01, 2023 15:03
MUMBAI: TAM AdEx has released its "Advertising Report on Female Sports Celebrities", based on Ad Volumes for TV (excludes promos).
The key takeaway from the report is that while cricket is far and away the most popular sport in India, it only ranked fourth in terms of ad volumes of endorsement ads featuring female celebrities. The top spot was taken by badminton, boasting a whopping 49% share of ad volumes.
Feb 24, 2023 20:02
MUMBAI: After the stellar results in the last quarter of 2022, Star Sports has garnered impressive viewership across formats for both, men and women.
Cricket viewership on Star Sports has continued to show impressive growth in 2023, with India’s opening match against Pakistan in the ICC Women’s T20 World Cup and the 1st Test of the Border-Gavaskar Trophy between India and Australia breaking records.