MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Jun 25, 2021 16:06
NEW YORK: Global advertising spending is forecast to grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in 2022 (+7%).
Jun 25, 2021 14:06
MUMBAI: Well, the numbers have clearly backed up the "intuitive feel" that the ongoing UEFA Euro 2020 has had Indian viewers "glued in". Football fever is sweeping fans across the world and India is no different.
Jun 23, 2021 14:06
DAYTONA BEACH, Fla.: In partnership with the LPGA, KPMG LLP, the U.S. audit, tax and advisory firm, will further elevate women's sports by introducing KPMG Performance Insights, a game-changing technology platform that will provide data insights and advanced performance analytics for the LPGA Tour.
Jun 15, 2021 12:06
NEW YORK: Luxury ecommerce platform Saks has appointed NBA All-Star James Harden as an independent member of its board.
Jun 15, 2021 12:06
MUMBAI: GroupM has released its "This Year Next year: Global Mid-Year Media Forecast", and reports that midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic. This has led to a major revision of GroupM's global forecast for this year and beyond.
Jun 14, 2021 16:06
MUMBAI: Dentsu International has announced the launch of its sports marketing unit in India.
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore.
Jun 07, 2021 11:06
LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of FTX.com and FTX.US respectively. FTX.US has partnered with TSM in relation to the US, and FTX.com internationally.
Jun 02, 2021 23:06
AUSTIN, Texas: Strategic Playground, a woman-owned and led industry-leading sports strategy and marketing firm, announced it has rebranded to Unrivaled Group to better align with its client focus of brands, properties and talent.
Jun 02, 2021 15:06
NEW YORK: The National Basketball Association announced Tuesday the unveiling of NBA Launchpad, the league’s latest initiative to source, evaluate, and pilot emerging technologies that advance the NBA’s top basketball priorities across all levels of the game.
May 19, 2021 12:05
LONDON: Balu Nayar, former managing director of IMG India has joined the board of London-based Go Sports & Entertainment Limited (GSE) as head of Global Corporate Strategy and Planning, and also assumes the role of managing director (Asia).