COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 14, 2022 16:01
MUMBAI: Nazara Technologies on Thursday announced that its unit Nodwin Gaming has acquired 100% stake in licensed merchandising D2C company Planet Superheroes. 
Jan 13, 2022 19:01
NEW DELHI: OR Esports has announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As sponsors, KFC would support streaming of gaming events and provide jerseys for players.
Jan 13, 2022 18:01
NEW DELHI: leading Indian game streaming and e-sports platform Rooter has raised $25 million (Rs 185 crore) in a Series A funding round led by Lightbox, March Gaming, and Duane Park Ventures. 9Unicorns, ADvantage, Capital-A, and Goal Ventures also participated in the round, along with existing investors, including IeAD Sports & Health Tech Partners.
Jan 12, 2022 19:01
MUMBAI: Gaming tech firm Quadrific Media Private Limited, with skill-based games such as poker, rummy, and other gaming formats, is back with the 12th edition of India Online Poker Championship (IOPC) later this month.  The 18-day long series will commence from January 20 and is scheduled to go on till February 06 with a Rs 30 crore GTD. When IOPC first started in 2015 GTD on offer was Rs 6.5 lacs. 
Jan 11, 2022 17:01
MUMBAI: A new report claims that the Chinese giant Tencent Games is about to acquire Xiaomi's BlackShark Gaming division in a deal worth approximately CNY 3 billion (a little over $470 million). Tencent Games is the world's largest gaming company with hits like PUBG: Mobile and Arena of Valor.
Jan 07, 2022 18:01
NEW DELHI: As the inaugural edition of the World Esports Cup 2021 (WEC ’21) enters the business end, a video of India’s top Free Fire teams challenging the oppositions through a rap song clocked over 10 million views across the social media channels, including more than 5 million-plus views so far on India Today Gaming (ITG) YouTube channel. 
Jan 07, 2022 18:01
LONDON: International Game Technology PLC has signed a multi-year exclusive licensing agreement with WWE to develop and distribute WWE-branded omnichannel lottery games and turnkey promotional programs featuring company logos, talent, events and programs. 
Jan 06, 2022 18:01
MUMBAI: Indian fantasy sports platform My11Circle has signed up with the RP-Sanjiv Goenka group-owned Lucknow franchise as the official principal sponsor of the team for the upcoming season of the Indian Premier League.  Financial terms were not disclosed. The three-year deal will see My11Circle logo featuring on the front of the as yet under wraps Lucknow team jersey.
Jan 05, 2022 20:01
MUMBAI: Legends League Cricket has announced its partnership with fantasy gaming platform Howzat for the first season of the league, scheduled to be played later this month.  The tournament will now be called as “Howzat Legends League Cricket”.
Dec 24, 2021 08:12
MUMBAI: Mobile game World Cricket Championship 3 (WCC 3), released its latest update, ‘Road to Glory’ featuring multiple language commentaries voiced by former cricketers and professional commentators to cater to more diverse geographies in 2022.  Three new commentators, Anjum Chopra for Hindi, Vijay Bharadwaj for Kannada and Deep Dasgupta for Bengali will be joining the roster of the already existing panel.