COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 25, 2022 06:06
DOHA, Qatar: Group ONE Holdings(ONE) and Media City Qatar have signed a Memorandum of Understanding (MoU) to develop a strategic long-term partnership, collaborating in the production and development of a wide range of global content in Qatar across multiple media sectors, including original programming, studio shows, and esports, that will strengthen Qatar’s growing media ecosystem.
May 25, 2022 18:05
MUMBAI: Take-Two Interactive Software, Inc. announced Wednesday the completion of its merger with Zynga Inc.  Under the terms of the merger agreement, Zynga stockholders received $3.50 in cash and 0.0406 shares of Take-Two common stock per share of Zynga common stock.
May 25, 2022 17:05
NEW DELHI: EndBoss, India's largest standalone poker tournament, hosted by, finished its 2022 edition with a massive prize pool of Rs 5 crore.  Jitendra Gadhwal, the 26-year-old B.Tech graduate from Delhi, was crowned the champion, taking home prize money of Rs 1 crore. The tournament, which began on May 18th, attracted over 4928 entries from across the country.
May 25, 2022 17:05
NEW DELHI: esports streaming platform Rooter has signed what is claimed to be the country's biggest deal with the country’s most prominent and powerful esports team GodLike.  Deal size numbers were not disclosed. 
May 24, 2022 18:05
NEW DELHI: Tyroo, a leading APAC Ad-tech platform, announces partnership with Activision Blizzard Media to bring its programmatic advertising inventory to India. 
May 23, 2022 11:05
MUMBAI: The Board of Control for Cricket in India at the weekend announced FanCraze, Boost and CEAT as official partners of the upcoming Women’s T20 Challenge 2022.  The BCCI had earlier confirmed Indian fantasy sports platform My11Circle is title partner for the Women’s T20 Challenge. 
May 19, 2022 11:05
NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag. The collaboration will bring Riyan as a content creator on Rooter’s platform.
May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 19:05
NEW DELHI: Communications consultancy First Partners has won the communications mandate for multi-gaming platform Games24x7.  First Partners will be responsible for managing brand reputation for Games24x7.
May 16, 2022 15:05
MUMBAI: The Board of Control for Cricket in India (BCCI) Sunday awarded the title sponsorship rights for the Women’s T20 Challenge 2022 to Indian fantasy sports platform My11Circle.