COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 24, 2023 18:03
MUMBAI: Ahead of the TATA Indian Premier League 2023, ousted BharatPe co-founder Ashneer Grover has launched a new fantasy cricket application called 'Crickpe'. Grover took to Twitter to announce the same. He tweeted, "CRICKPE !   Biggest revolution in Cricket since IPL - only fantasy game paying cricketers for performance !  Where you win - cricketer wins - cricket wins !!"
Mar 24, 2023 14:03
MUMBAI: FanCode Shop, the merchandising arm of FanCode, has announced a long-term partnership with Rajasthan Royals to launch, build and manage the RR Mega Store.  The partnership will leverage FanCode Shop’s sports commerce and tech capabilities to curate a connected and seamless experience for fans to purchase licensed Rajasthan Royals merchandise.
Mar 22, 2023 14:03
BENGALURU: Chinese consumer electronics major OnePlus Wednesday announced a strategic partnership with JioCinema for the upcoming season of the TATA Indian Premier League. 
Mar 21, 2023 18:03
NEW DELHI: Sportiqo has announced Indian cricketer Robin Uthappa as the blockchain-based fantasy sports platform's brand ambassador.  Sportiqo marked the beginning of its operations in India in the month of February with a beta launch.   
Mar 14, 2023 17:03
SYDNEY: Web3 golf company Play Today has launched a golf metaverse that will first be used to livestream the upcoming NSW Open Golf Championship here in partnership with Golf NSW and Australia’s biggest golf retailer, Drummond Golf.
Mar 13, 2023 13:03
CARLSBAD, Calif.: COBRA Golf, a subsidiary of PUMA, has unveiled three updated models from its SNAKEBITE line of wedges – SNAKEBITE, SNAKEBITE One Length and SNAKEBITEx.  The updated SNAKEBITE groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.
Mar 03, 2023 20:03
NEW DELHI: Cricket NFTs platform Rario has partnered with Indian Premier League franchise Punjab Kings (PBKS) to offer its exclusive digital player cards to fans across the world for three years. The unique digital cards of star players like Shikhar Dhawan, Arshdeep Singh and Sam Curran, among others, will enable fans to own limited edition collectibles.
Mar 01, 2023 17:03
Formula 1 has agreed a 15-year strategic partnership with Premier League football club Tottenham Hotspur that will see the delivery of the world’s first-in stadium electric karting facility and London’s longest indoor track below the state-of-the-art Tottenham Hotspur Stadium.
Feb 27, 2023 20:02
The organisers of Extreme E have unveiled a new racing format for its upcoming third season. Each X Prix will now be a doubleheader and play host to back-to-back rounds across the weekend.  Alejandro Agag, founder and CEO at Extreme E, said: “Since launching Extreme E, we have worked hard to improve the level of racing out on course to ensure it is thrilling to watch with plenty of action.
Feb 21, 2023 16:02
SALT LAKE CITY: Wilson Sporting Goods Co, Official Basketball of the National Basketball Association (NBA), has introduced the '3D Airless Prototype Basketball'.  The ball was showcased Saturday night during the first round of the AT&T Slam Dunk Contest by Houston Rockets' player, KJ Martint.