MUMBAI: Payments platform PhonePe has joined the citizen-led virtual movement dedicated to help restart livelihoods - Sunfeast India Run As One.
The movement was initiated by Procam International, the pioneer of distance running in India, in collaboration with GiveIndia, dedicated in support of livelihoods. The registrations for the event began on 1st August and the movement will commence on 15th August.
With PhonePe’s 200+ million users and over 550+ million monthly transactions, this association will help Sunfeast India Run As One penetrate its reach across the country. With this partnership, PhonePe offers its widespread customer base an opportunity to positively impact lives.
Sunfeast India Run As One is cemented on three pillars of Community, Social Impact & Wellness. The social impact pillar is spear-headed by GiveIndia, India’s most trusted giving platform, this pillar will benefit micro-entrepreneurs, farmers, migrant workers, LGBTQIA+ communities, differently abled, tribal communities, athletes, sportspersons and much more. Rs 7,000 can help a family suffering income loss due to the COVID crisis sustain for a month. It can also act as seed money to support skills training, operational set-up and guidance to regenerate livelihoods.
The beauty of Sunfeast India Run As One is that, it is all on a phygital platform! An individual can register at a nominal fee starting from Rs 99 upwards; Walk, Run or Jog; indoors or outdoors to join the movement. The participant can also choose to donate or fundraise over and above the registration fee. The movement strongly urges participants to ensure that they follow guidelines issued by their respective state and centre, while ensuring their daily activities.
This association will further strengthen and accelerate user registrations, as Sunfeast India Run As One, will be present on the PhonePe app as a quick link using which people can click to register and make donations digitally. All donations are routed through GiveIndia, directly to NGOs that work on livelihoods over the last mile.
Speaking on the association with Sunfeast India Run As One, Ankit Gaur, director of Business Development at PhonePe, said: "The idea of galvanizing the country resonates with our philosophy of giving back to the society. We wanted to partner with Sunfeast India Run As One to contribute in making this a Pan-India movement by reaching out to our 200 Mn strong user base across 500 cities nationally, including tier 2, 3 and 4 cities. We are glad to be powering the collection of the registration fees, which will go towards helping people impacted by COVID-19 to restart their livelihoods.”
Talking on PhonePe's association with the Sunfeast India Run As One initiative, Vivek Singh, jt. MD, Procam International, stated: "We are at the cusp of a digital transformation and who better than a leading industry player such as - PhonePe to come on board with us. We are confident that PhonePe will help us take Sunfeast India Run As One, to a much larger audience through their reach across the country especially in tier 2 and tier 3 regions. The PhonePe app is very popular in India and we couldn't have asked for a better brand to support us for this first-of-its-kind digitally supported active participatory event. We urge all in India and abroad to use the PhonePe app and register for Sunfeast India Run As One. # LivelihoodsMatter"
ITC’s Sunfeast, India’s leading biscuits brand, is the title sponsor of and will champion this social impact movement. Sunfeast India Run As One is also supported by the Fit India Movement, PUMA, FAST&UP, BW Businessworld and Exchange4media.
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