Aug 17, 2018 17:08
NEW YORK: Coca-Cola has acquired a minority ownership stake in red-hot American sports drink sports brand BodyArmor, the ultimate aim being to make a dent in the overwhelming dominance that rival PepsiCo's Gatorade has in the high value segment.
Feb 09, 2018 16:02
DUBAI: The International Cricket Council (ICC) announced Thursday that PepsiCo chairman and CEO Indra Nooyi has been appointed to the ICC board as the organization’s first independent female director.
Ms Nooyi will join the board in June to align with the term of the ICC independent chairman, following the unanimous confirmation of her appointment at Thursday’s meeting.
Feb 07, 2018 14:02
PURCHASE, N.Y.: PepsiCo Tuesday announced the extension of its partnership with the UEFA Champions League for a further three years. Six of PepsiCo's leading global brands will support the competition through the 2021 UEFA Champions League Final, with the Pepsi trademark including Pepsi Zero Sugar, Lay's and Gatorade continuing to take the lead.
Nov 20, 2017 12:11
MUMBAI: Pepsico's sports drink brand Gatorade, in partnership with creative marketing agency Eleven and TBWA Sydney, has created a new cricket metric - Bolt Rate.
