Wimbledon

AELTC, IMG extend long-running Wimbledon partnership

SportzPower Team

Dec 15, 2022 19:12

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LONDON: The All England Lawn Tennis Club (AELTC) and IMG Thursday announced a long-term extension of their exclusive media rights and commercial representation partnership for Wimbledon.

IMG has been working with the club for more than 50 years to help maximise engagement, reach and revenues for the world-famous Grand Slam through international media rights management and sales, including its long-standing partnership with ESPN which last year was renewed for 12 years through to 2035.

Jun 16, 2021 17:06

Jaguar UK renews Wimbledon partnership for further 5 yrs

LONDON: Jaguar UK Tuesday announced it has renewed its partnership with The All England Lawn Tennis Club (AELTC) for a further five years. As Official Car of The Championships, Wimbledon, Jaguar will not only supply a fleet of vehicles to support event operations, but will work with its long-standing partner to unearth the stories behind the iconic British sporting event.

Jun 15, 2021 16:06

upGrad scores on-air assn with Star Sports for WTC finals, Wimbledon

MUMBAI: Edtech company upGrad Tuesday announced an advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs NZ and the 2021 Wimbledon Championship. This marks upGrad’s third collaboration/association with Star Sports post, IPL 2020, and India vs England series in 2021, thereby strengthening upGrad’s deep India penetration.

Apr 28, 2021 21:04

Wimbledon outlines intent to have minimum 25% fan attendance

LONDON: The All England Lawn Tennis Club (AELTC) has outlined plans to "kick off the British summer of sport in style with the return of the Wimbledon Championships in 2021".

Apr 28, 2021 20:04

Wimbledon appoints Universal Music exec as commercial director

LONDON: The All England Lawn Tennis Club (AELTC), which stages The Championships, Wimbledon, has appointed Gus Henderson as commercial director, effective 1 August.

Mar 19, 2021 13:03

AELTC issues update on plans for this year's Wimbledon

LONDON: The All England Lawn Tennis & Croquet Club (AELTC), which owns and operates the Wimbledon Grand Slam tournament, has stated that this summer's championships is likely to go ahead with a reduced crowd capacity. The tennis world's only grass court Grand Slam is set to start on 28 June, seven days after COVID-19 restrictions are due to end in England, BBC reports.

Jan 29, 2021 13:01

Star extends lien on Wimbledon India rights for 3 more years

MUMBAI: Star India has extended its long-running hold on the the broadcast rights for The Championships, Wimbledon in India for another three years (until 2023) with the All England Lawn Tennis Club (AELTC). As a part of the long-standing association between the AELTC and Star India, viewers and fans will get to watch the world’s top tennis players LIVE in action on the grass courts of Wimbledon.

Oct 19, 2020 17:10

AELTC identifies 3 operational scenarios for Wimbledon 2021

LONDON: The All England Lawn Tennis & Croquet Club (AELTC), which runs the Wimbledon Grand Slam, has provided an update on the 2021 Championships. AELTC is considering multiple operational scenarios for next year's Wimbledon fortnight.

Sep 29, 2020 13:09

Leaders in Sports Awards: 2 ICC initiatives lauded

DUBAI: The International Cricket Council (ICC) has been recognised for two of its digital initiatives at the prestigious Leaders in Sports Awards 2019.

Jun 26, 2020 19:06

IBM extends AELTC deal with digital Wimbledon 'recreation'

LONDON: Global technology company IBM and the All England Lawn Tennis Club (AELTC), home to the Wimbledon Grand Slam Championship, recently put pen to paper on a new long term contract, extending a 30-year partnership. However looking to the future, IBM and the AELTC have agreed a new model for the next phase of their partnership.

Apr 09, 2020 18:04

Wimbledon cancelled but AELTC has it covered

LONDON: The 2020 edition of the Wimbledon had to be cancelled due to the outbreak of the coronavirus, but The All England Club which runs the championship, is reportedly set to pocket $141 million due to a virus-related clause that was inserted in the insurance policy post the SARS outbreak.

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