Advertising

Shrachi Sports inks 3-yr commercial rights deal with IFA

SportzPower Team
May 20, 2024 17:05

The Indian Football Association (IFA) and Shrachi Sports on Saturday announced a three-year partnership with a stated vision to "transform the football landscape in Bengal". 

The deal will see Shrachi Sports handling the commercial aspects of the IFA – looking after the sponsorship, telecast partners and other matters. Shrachi’s strategic alliance with the IFA also aims at promoting CFL Premier League, IFA Shield and Kolkata Futsal League. 

Jul 03, 2018 17:07
NBA streaming host launches OTT advertising marketplace
CALIFORNIA: Roku, the streaming company that hosts top sports apps such as of the NBA and the Major League Soccer (MLB) have created ‘Audience Marketplace’, an OTT advertising marketplace for buyers and sellers which will enable them effectively target audiences on the Roku platform in the United States. 
Jul 02, 2018 14:07
Wimbledon announces commercial partners for 2019 on
LONDON: The All England Lawn Tennis Club (AELTC), the organizer of the Wimbledon Championships, announced on Saturday a string of renewed commercial partnerships two days prior to the 2018 edition of the world's most hallowed Grand Slam. These deals are set to begin from 2019 onwards.
Jun 30, 2018 16:06
Canadian firm bags Alonso’s image rights
VANCOUVER: Wenn Digital Inc., the subsidiary of the Canadian-based blockchain platform, Global Blockchain Technologies Corp. announced on Friday that it will be protecting former two-time Formula 1 world champion and World Endurance Championship (WEC) driver from Spain, Fernando Alonso’s professional and personal images and videos. 
Jun 25, 2018 17:06
world cup russia 2018
WC spikes TV sales, Sony earmarks Rs80m for mkting
MUMBAI: As the month-long Fifa World Cup moves towards knock out round in Russia, TV makers here in India such as Sony, LG, Samsung, Micromax and Intex are witnessing a spike in sales in general, but more so for larger screen size sets.
Jun 25, 2018 15:06
Dream11 kicks off 'Dimaag Ki Kick' campaign
MUMBAI: Sports gaming platform Dream11 Monday launched their latest integrated campaign, “Dimaag Ki Kick” with brand ambassador Mahendra Singh Dhoni. 
Jun 22, 2018 11:06
IPG Mediabrands Magna logo
India ad spend forecast to grow 12.5+% in 2018
MUMBAI: Advertising expenditure in India will grow 12.5% to touch Rs 680 billion in 2018, IPG Mediabrands-owned media agency Magna has stated in its advertising forecast report released on Thursday. The India specific forecast follows on from the "Spring Update" of Magna’s Global Advertising Forecasts, updated twice a year, which was released on 18th June.
Jun 21, 2018 14:06
Burger King forced to pull down offensive World Cup ad
MOSCOW: Fast food chain Burger King Russia has been forced to apologise after an advertisement offered Russian women the chance to win $47,000 and free Whoppers for life if they got impregnated by a player of the FIFA World Cup.
Jun 19, 2018 15:06
IPL TEAM LOGOS
33.3m watched live IPL 2018 matches OOH: BARC India
MUMBAI: The Broadcast Audience Research Council (BARC India) has come out with its report on Out Of Home (OOH) viewership measurement for the months of April and May. Sports have been responsible for 70% of the total television viewership coming out of home courtesy tournaments such as the Indian Premier League.
Jun 19, 2018 15:06
Mobile content
Online sports content lures advertisers, sponsors
MUMBAI: The trend of local and global media-cum-entertainment companies gaining rights for strong entertainment and sports properties in the online video industry is encouraging advertisers to think long-term to invest in them, The Hindu BusinessLine Reports.
Jun 15, 2018 16:06
Dentsu Aegis Network
Global ad spend to grow 3.9% in 2018, FIFA World Cup among drivers
MUMBAI: 2018 is looking more positive for global advertising expenditure than previously expected, findings released by advertising and digital communications group Dentsu Aegis Network in its biannual forecast reveals. 
Subscribe to Advertising