CINCINNATI: FMCG behemoth Procter & Gamble, a Worldwide Olympic and Paralympic Partner, announced plans Tuesday to prominently feature superior performing household and personal care brands during the Olympic and Paralympic Games Paris 2024, including Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Village during Paris 2024.
Olympics
Feb 20, 2018 14:02
LAUSANNE: The Olympic Channel will look into engaging with its young audience through esports straight after the Pyeongchang Olympics as the rise of competitive electronic gaming can not be ignored, its executive director Yiannis Exarchos told newswire Reuters.
Feb 17, 2018 17:02
SEOUL: At Pyeongchang 2018, 18 national Olympic committees (NOCs) have benefited from the uniform support programme initiated by the International Olympic Committee (IOC), together with the World Federation of Sporting Goods Industries (WFSGI). A first for the Olympic Winter Games.
Feb 10, 2018 15:02
PYEONGCHANG, Korea: Chinese e-commerce giant Alibaba Group kicked off its first Olympic Games as a TOP partner Saturday with the opening of its showcase – “The Olympic Games on the Cloud” – at the Gangneung Olympic Park.
Feb 08, 2018 11:02
LAUSANNE: The International Olympic Committee (IOC) Wednesday announced that the Olympic Channel will live stream the Olympic Winter Games PyeongChang 2018 across India and the sub-continent, including Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.
Feb 06, 2018 16:02
LAUSANNE: “The New Norm”, an ambitious set of 118 reforms that reimagines how the Olympic Games are delivered, was presented to the membership of the International Olympic Committee (IOC) at its 132nd Session.
Feb 05, 2018 09:02
LAUSANNE: Boxing could be excluded from the 2020 Tokyo Games if the sport doesn’t sort out its governance and finance issues, International Olympic Committee president Thomas Bach warned on Sunday.
Feb 03, 2018 17:02
MUMBAI: Chinese e-commerce giant Alibaba Group has launched its first global advertising campaign for the upcoming PyeongChang 2018 Olympic Winter Games.
The campaign titled “To the Greatness of Small,” features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world, and how the underdog can achieve great things.
Feb 02, 2018 17:02
LONDON: As home of the Olympics in Europe, Discovery and its leading sports brand Eurosport are on track to deliver the Olympic Winter Games to more people, across more screens than ever before.
To match that ambition and provide a more complete picture of the popularity and importance of the Olympic Games, the company has developed a methodology to measure audience behavior across Europe.
Jan 30, 2018 14:01
NEW DELHI: Hero Electronix and Hero FinCorp, part of the $10 billion Hero Group, Tuesday announced they would be sponsoring luge athlete Shiva Keshavan at the upcoming PyeongChang Winter Olympics 2018.
Jan 27, 2018 10:01
LAUSANNE: The foundation board of the International Testing Agency (ITA), along with its chair Dr Valérie Fourneyron, held its first meeting here Thursday, which marks a further step on the organisation’s road to becoming fully operational in early 2018.