MUMBAI: The live broadcast of the first 29 matches of TATA IPL 2023 has surpassed 40 crore viewers, recording a growth of 24% in TVR compared to the last edition, TV rights holder Disney Star asserted Thursday.
The reach garnered for the live broadcast of the first 29 matches is also 3.7cr higher than the reach of the entire 2022 edition, the network further stated. As per an official release, Disney Star has also received the highest-ever reach across all editions of IPL in Maharashtra, Gujarat, Rajasthan, UP and MP for the live broadcast of the first 29 matches.