MUMBAI: Tablez, a leading organized retail group, has partnered with the French global sporting retailer, GO Sport, to open the first sports superstore in India at Seawoods Grand Central Mall, Navi Mumbai. The brand will host a multitude of sports brands under one roof, making it the first multi-sport and multi-brand destination for sports enthusiasts. The store was inaugurated by cricketers Surya Kumar Yadav and Aditya Tare.
Marketing
Nov 04, 2017 14:11
MUMBAI: Indian film actor Bipasha Basu, who has been a fitness enthusiast and has been associated with several fitness brands, will soon start blogging for a sports brand.
Nov 03, 2017 10:11
MUMBAI: US beverage giant PepsiCo has inked a licensing deal with Indian licensing firm DVB Brands to launch lifestyle-based sports footwear in the country.
Nov 02, 2017 13:11
MUMBAI: Neeraj Chopra, India's junior world record holder for javelin, has been named as brand ambassador for PepsiCo's sports drink Gatorade, in a partnership that runs up to 2021.
Oct 24, 2017 15:10
ZURICH: Following an incredible season of continental glory – at club and national team level, respectively – Real Madrid’s Portugal striker Cristiano Ronaldo and Lieke Martens Monday picked up football’s top individual accolades at The Best FIFA Football Awards gala in London on Monday.
Oct 23, 2017 14:10
LONDON: Leading international sports media company MP & Silva has appointed Seamus O’Brien as president and Group chief executive officer, effective 1st January 2018.
Jochen Lösch, who O’Brien replaces, will remain connected to MP&S at the least for the near term in a consultative capacity.
Oct 12, 2017 14:10
MUMBAI: Cricketer Yuvraj Singh has been appointed the first Indian ambassador of the Laureus Family.
Oct 10, 2017 15:10
MUMBAI: The eighth Ericsson annual ConsumerLab TV and Media report predicts that the growth of on-demand viewing will continue to soar through to 2020, making up almost half of total viewing.
Oct 10, 2017 15:10
MUMBAI: Minerva Punjab FC has signed sports social gaming platform Rooter as its official fan engagement partner.
Oct 09, 2017 11:10
MUMBAI: Esports has a higher proportion of male fans than traditional sports. These are also much younger than the fans of traditional sports, says a new study by Nielsen - The Esports Playbook: Maximizing Your Investment Through Understanding The Fans, released this week.
Oct 04, 2017 14:10
STAMFORD, CT: Sports marketing agency Octagon has appointed former MP & Silva executive William Mao to its Global Media Rights Consulting group.
Mao will report to Octagon Media Rights Consulting SVP and lead Daniel Cohen - who also previously worked for MP & Silva - and will be based in the agency's New York office.