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Hotstar US phaseout: Will S Asian viewers 'make the switch'?

Last updated : Sep 06, 2021 13:09

SportzPower Team

Sep 03, 2021 09:09

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MUMBAI: The Walt Disney Company has taken a strategic call to phase out its Hotstar streaming service in North America — which is essentially targeted at audiences of South Asian descent.

The plan, first reported by Variety, which is to be completed by end-2022, is to transfer the sports programming on Hotstar to ESPN+ (which will pick up all of Hotstar’s US cricket rights), while the streamer's movies and TV series will be migrated to Hulu.

Jan 21, 2019 15:01

Hotstar to add to social engagement features for live IPL t'cast

MUMBAI: Star India’s video streaming platform Hotstar reportedly has plans to enable more social conversations during live matches of the Indian Premier League 2019, adding to the Watch’N Play feature it had introduced in 2018, which included gaming.

Jan 16, 2019 13:01

Ex-Myntra chief in reckoning for Hotstar CEO post: Report

MUMBAI: Two months after reports first surfaced that Ananth Narayanan had put in his papers, parent company Flipkart confirmed that the Myntra and Jabong chief executive officer was moving on "to pursue external opportunities".

Jan 08, 2019 14:01

Star aims to woo advertisers with ‘bulk deal’ across IPL & CWC 2019

MUMBAI: Star India, the official broadcaster of the Indian Premier League (IPL) and the ICC Men’s Cricket World Cup 2019, is planning to offer sponsorship deals and ad slots to advertisers combining the two cricketing competitions and possibly India’s home series later in the year against South Africa, Bangladesh and West Indies, Economic Times reports.

Jan 04, 2019 12:01

Hotstar, Jio TV to live stream non-televised I-League games

MUMBAI: After copping flak for not televising all I-League games, the All India Football Federation and its commercial partners have met the aggrieved clubs some way, announcing the live streaming all upcoming games on OTT platforms Hotstar and Jio TV. The online broadcast went onstream Friday, starting with Neroca FC facing Shillong Lajong in a 2 pm kick-off in Imphal.

Oct 24, 2018 16:10

I-League 2018-19 set for kick-off, Star to air all games live

NEW DELHI: The stage is set for the 12th edition of the Hero I-League, Indian club football's top tier league only in name, to kick off on Friday, October 26. This season the I-League will see 11 teams from 10 states battling it out for top honours over a period of six months. For the first time, the I-league will see a team from Jammu & Kashmir — Real Kashmir FC — make its debut.

Oct 19, 2018 17:10

Star launches #BattleofSixes campaign for India-WI ODIs, T20Is

MUMBAI: Star Sports, the official broadcaster of the upcoming Paytm ODI and T20I series between India and West Indies, has unveiled a new TVC - #BattleofSixes - to celebrate the festive season with the contest.

Oct 13, 2018 15:10

India’s friendly against China t'cast live by Star Sports

MUMBAI: Indian national football team’s friendly fixture against People’s Republic of China will be broadcast live on the Star Sports network, Hotstar and Jio TV from 5 pm onwards on Saturday.

Sep 24, 2018 19:09

Facebook appoints Hotstar's Ajit Mohan as India MD

MUMBAI: Facebook has announced the appointment of Hotstar chief executive Ajit Mohan as managing director and vice-president, Facebook India. This will be a first for Facebook of "having a senior leader reporting into Menlo Park and not Asia Pacific", the social media giant said in a press statement.

Sep 03, 2018 17:09

Star Sports unveils new TVC ‘Pange Waala Padosi’ for Indo-Pak Asia Cup clash

MUMBAI: Star Sports, the official broadcaster of the Unimoni Asia Cup is gearing up for the tournament with their promotional campaign #KnockThemOut. It has come out with its second TVC, ‘Pange Waala Padosi’ with respect to the much-anticipated India vs Pakistan match in Dubai on September 19.

Aug 27, 2018 18:08

Mashal Sports announces KBD Juniors Season 2

MUMBAI: Star India announced on Monday that it will be broadcasting the second season of KBD Juniors, India’s largest televised school sports outreach programme on Star Sports and Hotstar in association with Star's subsidiary company Mashal Sports, the co-owners and organisers of the VIVO Pro Kabaddi League. Both the events will run simultaneously in the same 12 cities at the same time.

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