Basketball

The newly debuted 2024 NBA Finals campaign, “The Toast”, is now streaming across all @NBA social platforms and the NBA App.  

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals”.  

Dec 22, 2020 12:12
MUMBAI: When the National Basketball Association's 2020-21 season tips off later Tuesday, Dec. 22, at 7:00 pm ET (Wednesday, 5:30 am IST), with the NBA reaching fans in 215 countries and territories in more than 50 languages, a significant player "missing in action" will be Sony Pictures Networks India (SPN). 
Dec 18, 2020 14:12
MIES, Switzerland: FIBA, the International Basketball Federation, and Smart, the Philippines' leading mobile services provider, have announced a new global partnership ahead of the FIBA Basketball World Cup 2023. The announcement was made Wednesday at a virtual press conference hosted by Smart, FIBA and Samahang Basketbol Ng Pilipinas (SBP).
Dec 10, 2020 15:12
NEW YORK: The NBA G League and Overtime, a leading brand for the next generation of sports fans, have teamed up for a partnership to create unique daily NBA G League video content including game, event and behind-the-scenes features, which will be available to fans around the world on league and Overtime digital and social media platforms.
Dec 09, 2020 18:12
NEW YORK: After missing revenue projections by $1.5 billion last year, the NBA recently sold $900 million in notes through private placement to institutional investors. All 30 NBA teams will reportedly receive $30 million each from this amount to assist with COVD-19 related costs and missed revenue.
Dec 08, 2020 15:12
ATLANTA: The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia.  
Dec 08, 2020 13:12
LAUSANNE: The executive board (EB) of the International Olympic Committee (IOC) Monday approved the event programme and athlete quotas for the Olympic Games Paris 2024, which are centred on gender equality and youth.
Dec 03, 2020 15:12
LOS ANGELES LAKERS SUPERSTAR LeBron James has agreed to a two-year, $85 million contract extension, through to 2023, when he will be 38 years old, his agent, Rich Paul of Klutch Sports Group, told ESPN and multiple news outlets Wednesday. This extension is a longer commitment than the NBA all star gave Cleveland in his last stop.
Dec 02, 2020 14:12
NEW YORK: The build-up to the NBA’s 2020-21 season tipped-off with a media week. From a first-time Bubble to a first-time 72-game season, the teams are gearing up to the new normal. But Doc Rivers, Philadelphia 76ers’ new head coach was as honest as he could be about the upcoming season. “I’m very concerned if we can pull this off.
Dec 01, 2020 18:12
STEPHEN CURRY HAS JOINED THE ranks of sporting icons developing a personalised legacy line of sportswear. The Golden State Warriors superstar has partnered with Under Armour to create the Curry Brand, which launches Tuesday, December 1 and features footwear, apparel and accessories.
Nov 26, 2020 20:11
NEW YORK: The NBA and the Indiana Pacers announced Wednesday that NBA All-Star in Indianapolis, which was originally scheduled for Feb. 12-14, 2021, will now be held Feb. 16-18, 2024.   Public health conditions prevented the Pacers, the NBA All-Star Host Committee and the NBA from appropriately planning and executing fan-focused All-Star activities in Indianapolis that were envisioned for this February.