Data Analytics

The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC). 

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

Sep 15, 2022 10:09
MUMBAI: India’s strongest brands have bounced back from the pandemic to increase their brand value by a massive 35% CAGR since 2020, when COVID-19 hit the country. India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s national GDP. 
Sep 15, 2022 00:09
MUMBAI: Comscore has appointed Geet Lulla as vice president – Sales for Asia-Pacific.  Lulla brings more than 30 years of business experience and successful B2B sales performance across the technology industry in Asia. Over the years he has built high-performing teams, and worked on providing business solutions and successful outcomes to clients.
Sep 08, 2022 19:09
MUMBAI: What might have been. Asia Cup 2022 host broadcaster Star Sports has released viewership data from the first six games of the ongoing tournament and no prizes for guessing that it was the high-octane Super Four clash between India and Pakistan on Sunday August 28th that pulled in the highest numbers.
Sep 07, 2022 19:09
MUMBAI: Virat Kohli-backed mobile and skill gaming platform MPL has launched a Bug Bounty program with the aim of strengthening the security of the users and continuing to provide a safe and fair gameplay environment. 
Sep 07, 2022 19:09
NEW DELHI: The Sports and Society Accelerator and ELMS Sports Foundation Wednesday announced a partnership that will work on key ecosystem building projects for sports in India.
Sep 05, 2022 23:09
MUMBAI: Demonstrating confidence in the technology-driven fan engagement business of Stepathlon, marquee investors, including serial technology investor Josh Liberman, former IMG global president, Michael Dolan, and executive vice-chairman and founder of Perform and DAZN, John Gleasure have participated in a fresh round of capital raise by the technology-driven health and wellness company.
Aug 30, 2022 20:08
CHENNAI: Researchers at the Indian Institute of Technology (IIT) Madras are collaborating with the Inspire Institute of Sports (IIS) to develop a low-cost boxing analytics platform called the 'Smartboxer,' for increasing India’s boxing medal tally at the Olympics 2024.
Aug 22, 2022 16:08
LONDON: LaLiga has signed a new, five-year partnership with Stats Perform which will see the specialist firm exclusively collect and manage live official data and player statistics from over 800 LaLiga matches per season and distribute them to enhance LaLiga coverage for licensed global broadcasters, sponsors, publishers, fantasy providers, sportsbooks and the leagues' own digital platforms.
Aug 18, 2022 15:08
MUMBAI: Global brand consultancy Interbrand has appointed four executives in elevated and new roles, with the stated goal in mind to "drive strategic partnerships, accelerate growth, and burgeon overall enterprise value".
Aug 13, 2022 12:08
NEW DELHI: With a stated aim to revolutionize the competitive gaming ecosystem in India, Esports Collective (ESC) is all set to launch an esports fan engagement platform - FanSpace.  The platform will see a beta launch on August 15 as the nation celebrates its 75th year of Independence. The application though will be going public on September 18.