Data Analytics

The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC). 

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

Sep 18, 2018 13:09
MUMBAI: The recently concluded Asian Games reached 85 million viewers over the 16 days (August 18 - September 2) the pan-Asian multi-sport mega event ran in the Indonesian cities of Jakarta and Palembang, as per data shared by official broadcaster Sony Pictures Networks India (SPN).
Sep 14, 2018 15:09
ZURICH: UEFA announced on Thursday that leading logistics company FedEx Express will continue to remain an official sponsor of the Europa League as per a renewed agreement that will last till 2021. The deal was brokered by UEFA’s exclusive marketing agency, TEAM Marketing AG. 
Aug 30, 2018 12:08
MUMBAI: The Karbonn Karnataka Premier League (KPL) seems to have benefited largely from its official broadcast partner, Star India’s strategy of making Kannada commentary available with select operators in the state.
Aug 24, 2018 12:08
VANCOUVER, British Columbia: English Premier League side Leicester City FC has announced a new partnership with Ethereum-based sports betting platform FansUnite.  The announcement comes in the wake of news earlier this week that Leicester City, along with 6 other Premiership clubs, has opened a Bitcoin wallet on online trading platform eToro.
Aug 16, 2018 14:08
JACKSONVILLE: Tech Mahindra has announced a technology and analytics partnership with the Jacksonville Jaguars, a professional American football franchise based in Jacksonville, Florida. The Jaguars compete in the National Football League as a member club of the American Football Conference South division.
Aug 10, 2018 15:08
LEEDS: The Professional Squash Association (PSA), the governing body of the sport, has entered into a partnership with global technology provider Sports Data Labs which will ensure that squash becomes the first professional sport to make in-game physiological data assets available for commercialisation.
Aug 07, 2018 15:08
MUMBAI: Close to eight months after MS Dhoni announced that he was partnering Run Adam, the former India captain has taken a 25% stake in the analytics-based app that has the stated aim of supporting and developing sporting talent in India. 
Aug 02, 2018 15:08
JOHANNESBURG: Cricket South Africa (CSA) announced on Tuesday that it has hired the services leading market research firm Nielsen to advise the board on the six teams that should participate in its flagship T20 competition later this year, ESPNcricinfo reports.
Aug 01, 2018 14:08
MUMBAI: Television impressions for the Indian Premier League has witnessed a growth of 41% over the last three years between 2016 and 2018, data analysed by the Broadcast Audience Research Council India (BARC India), the sole television audience measurement agency operating in the Indian market, has revealed.
Jul 28, 2018 15:07
NEW YORK: One of USA’s top digital content delivery and cloud computing services company, Limelight Networks was named an official partner of Perform Group’s exclusive sports streaming service, DAZN. The aim of this partnership is to ensure that millions of sports fans catch all the best sporting action across the globe in broadcast-quality streams on over 100 channels.