Endorsements

The International Cricket Council Wednesday announced Olympic legend Usain Bolt as an ambassador for the upcoming ICC Men’s T20 World Cup, which will be played in the West Indies and USA from 1-29 June.

The announcement comes a few weeks ahead of the start of the biggest cricket carnival spectacle ever that will inspire a new generation of fans. Bolt’s global appeal, alongside his out of this world athletic achievements and ability to transcend boundaries, makes him a perfect fit for the biggest T20 World Cup ever.

Feb 21, 2020 16:02
LONDON: The highest-earning sports star in the world is a footballer, with the financial rewards associated with athletic talent and brand endorsements surpassing those of any other sport, a new tool reveals.
Feb 20, 2020 18:02
MUMBAI: Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday roped in cricketer Virat Kohli as its as its brand ambassador. According to the company, Kohli will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand's social media handles/ channels and ecommerce platform Flipkart. 
Feb 15, 2020 18:02
NEW DELHI: Sports management firm IOS Sports & Entertainment added Indian woman rally driver Garima Avtar to the roster of sportspersons it represeants. 
Feb 14, 2020 15:02
NEW YORK: Global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. 
Feb 13, 2020 18:02
CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".
Feb 06, 2020 18:02
ATLANTA: Japanese sportswear company Mizuno has signed Ronda Rousey, MMA's greatest ever woman fighter, as the newest addition to the brand's roster of athletes in North America.  Rousey joins a roster of influential female athletes including, April Ross and Jennie Finch, representing Mizuno with powerful, inspiring messages of courage, determination and grit.
Feb 05, 2020 20:02
MUMBAI: JSW Steel has roped in cricketer Rishabh Pant as brand ambassador for the company for its JSW ColorOn and JSW NeoSteel products in a three-year endorsement deal.
Feb 05, 2020 20:02
MUMBAI: Virat Kohli's brand value continues its soar ever higher and the "blue sky" between the Team India captain and the cricket's other supertars is getting ever more pronounced. 
Feb 03, 2020 17:02
MUMBAI: BCCI president Sourav Ganguly has said he will accept an invitation from the Indian Olympic Association to become the goodwill ambassador of the Indian contingent at the Tokyo Olympics this year. 
Jan 31, 2020 17:01
MUMBAI: The Association of Mutual Funds in India (AMFI) has signed cricketing icons Sachin Tendulkar and MS Dhoni for their 'Mutual Funds Sahi Hai' campaign, to help create awareness about Mutual Funds, as the preferred investment option.