GONE ARE THE DAYS OF cricket holding a monopoly on mind share amongst sports enthusiasts in India. The success of the Indian Premier League (IPL) has seen the birth of other sporting leagues in the country. The timing has perfectly coincided with the advent of heightened social media conversations and corporate investment in sport, which makes for an interesting story.
THE CHIEF EXECUTIVE of Indian Super League franchise Mumbai City FC has come a long way since working for Mahesh Bhupathi’s Globosport back in 2004. Today, INDRANIL DAS BLAH dons many hats aside from that of founding partner and co-CEO of KWAN, the sports and talent management company that manages the likes of Shikhar Dhawan, Dinesh Karthik, Dipika Pallikal, Sania Mirza and Shubman Gill, amongst top Indian sporting stars.
One of the bigger hats Blah wears of course is as the man directing the show at Mumbai City FC, owned by Hindi film star Ranbir Kapoor.
Excerpts from an interview with SportzPower’s Dhruv Rupani on what it takes to run a successful football franchise in India.
It was last September that Star India secured the five-year global media rights to the Indian Premier League with a winning bid of Rs 163.475 billion ($2.55 billion). Just over three months later, in December came the big bang announcement that the Walt Disney Co. had sealed a $52.4-billion all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch's empire.
As to the valuation of Fox's Indian arm in the calculation, a credible number that SportzPower has been given is $18 billion or 35 per cent of the whole. As for what Star's sports business accounts for in that calculation, 30 per cent would be within the ball park, an industry observer opines.
The 2018 Mumbai Marathon is a landmark one as it marks the 15th edition of this iconic run, which has positioned the country's financial capital as one of the premier races across the globe. With the Tata group inking a 10-year deal to be the title sponsor of one of the world's top 10 marathons, the stature of this event has only been raised further. For Procam International, which pioneered the running movement across India, the effort now is not only to cement its leading position in distance running, but also to grow the portfolio without diluting the core values associated with its events.
THE FIRST CHALLENGE that faced Vighnesh Shahane when he took over as CEO at IDBI Life Insurance five years ago was to help build brand trust in the consumer's mind, in an already cluttered market.
The 48-year-old former cricketer says the the decision then to shun the beaten path and sell life insurance using the health, fitness and well being plank has reaped rich dividends for the company since. The company has currently tied up with the Pullela Gopichand Academy to scout under 10 talent that could be nurtured for international events a decade hence.