Advertising

Nov 13, 2018 10:11
Birla Gold launches campaign around Patna Pirates assn
MUMBAI: Birla Gold, the cement brand of the BK Birla Group of Industries, has launched its new ad campaign for the latest Pro Kabaddi League season and commemorating its association with three-time champions Patna Pirates. The film, conceptualised and executed by BBH India, features key Patna Pirates players - Pardeep Narwal (captain), Deepak Narwal, Jaideep, Manish and Vijay Malik.
Nov 02, 2018 14:11
Arsenal, Liverpool take to Lavazza coffee
LONDON: Italy-based global coffee giant Lavazza has scooped up a double whammy in the Premier League as giants Arsenal and Liverpool have named the brand as their official coffee and regional partner.
Nov 01, 2018 13:11
Virat Kohli personalizes Puma sneaker
MUMBAI: Indian cricket captain Virat Kohli took to Twitter on Tuesday to announce his first ever personalised range of sneakers that he has co-curated with global sports apparel makers Puma called ‘one8 Basket’. Besides Puma’s official Indian website, the product has been made available on Myntra in an exclusive partnership so far.
Oct 24, 2018 17:10
Itw consulting logo
ITW secures commercial mandate for CSA's MSL T20
BENGALURU: India-based sports management company ITW Consulting, through affiliate company Global Sports Commerce (GSC), has acquired on-ground rights, sponsorships and broadcast production from Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be official international commercial and broadcast partner for the next five years. 
Oct 11, 2018 15:10
VARUN TRIPURANENI of Kerala Blasters and VIREN D’SILVA of Tamil Thalaivas
Kerala Blasters & Tamil Thalaivas: Social media champs
GONE ARE THE DAYS OF cricket holding a monopoly on mind share amongst sports enthusiasts in India. The success of the Indian Premier League (IPL) has seen the birth of other sporting leagues in the country. The timing has perfectly coincided with the advent of heightened social media conversations and corporate investment in sport, which makes for an interesting story.
Oct 04, 2018 15:10
XSport Global acquires brand agency Shift Now
Charlotte, NC: XSport Global, Inc., a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, has announced the acquisition the Greensboro-based, brand agency, Shift Now, Inc.  Established in 2006, Shift Now is a full-service strategic, creative and digital marketing agency.
Oct 02, 2018 14:10
Bruin Sports Capital acquires creative agency Soulsight
NEW YORK: Bruin Sports Capital has acquired strategic branding, design and creative agency Soulsight.  Headquartered in Chicago, Soulsight's work has created  hundreds of millions in commerce for many of the world's most important and valuable brands, an official release states. 
Sep 28, 2018 16:09
Barca crest new
Barcelona changing crest to 'adapt to modern times'
BARCELONA: FC Barcelona is changing its crest in order to "adapt to modern times".  "Since the design was last updated in 2002, the context, society and technology have changed enormously, and the symbols identified with the club need to evolve too," the famed Catalan club stated.
Sep 26, 2018 14:09
Dentsu Sports Asia logo
Dentsu takes 20% stake in T2 Asia-Pacific Table Tennis League
SINGAPORE: T2 Asia-Pacific Table Tennis League (T2APAC) and Dentsu Sports Asia (DSA) jointly announced Wednesday a landmark joint-venture under which DSA has acquired a 20% equity stake in the pan-regional professional table-tennis league that launched in 2017.  
Sep 25, 2018 12:09
Kolkata’s football passion on show in ISL promo featuring Ganguly
KOLKATA: The Hero Indian Super League (ISL) is all set to kick off Season 5 on Saturday in the city with the first game between ATK and Kerala Blasters. Besides being the hosts, ATK are 2-time champions of the competition alongside Chennaiyin FC.  
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