MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Feb 27, 2019 14:02
MUMBAI: ESP Properties, GroupM India’s sports and entertainment marketing agency, has released its latest study ‘Top Sports and Entertainment Trends for 2019’.
The report highlights that all digital and television consumption records in cricket will be smashed this year courtesy the IPL, World Cup 2019 and the Indian home season.
Feb 23, 2019 16:02
MANILA: BK8.com, one of Asia’s biggest online betting agencies, has announced Chelsea FC legend John Terry as the group's first brand ambassador.
The agreement grants BK8.com the exclusive marketing rights to John Terry as brand ambassador for all the group' s marketing campaigns and advertising platforms in which he will appear across its major businesses, throughout Asia.
Feb 13, 2019 12:02
MUMBAI: GroupM, the media investment group of WPP, has announced their advertising expenditure (adex) forecasts for 2019.
As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
Feb 12, 2019 18:02
MUMBAI: The BCCI has opened bidding for the rights to provide stadium branding services for the next two seasons of the Indian Premier League (2019-2020), with the option to extend it by one more year to IPL 2021, "at the discretion of" the Indian cricket board.
The deadline for submission is 11 am IST on February 21.
Feb 06, 2019 16:02
NEW YORK: Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII, subject to revision, is $382 million. This would be the third largest amount in history, trailing only the 2017 and 2018 games.
Feb 05, 2019 18:02
MUMBAI: After signing back Indian badminton player Kidambi Srikanth as brand ambassador last month, Chinese sportswear and badminton equipment brand Li-Ning has brought back on board India's biggest non-cricket brand endorser PV Sindhu.
Feb 01, 2019 16:02
MUMBAI: PV Sindhu, India's highest earning brand ambassador outside of cricket, has added life insurance company PNB MetLife to her growing sponsor portfolio.
Feb 01, 2019 14:02
MUMBAI: Taproot Dentsu has won Indian Premier League’s creative mandate. The win is a major coup for Dentsu Aegis Network’s creative agency as the prized account has been managed by Ogilvy India ever since the IPL launched in 2008.
While no official announcement has been made thus far, the development was first reported on by Economic Times.
Jan 29, 2019 12:01
MUMBAI: Skechers, the American sports apparel and lifestyle brand, has entered into a partnership with top advertising agency Leo Burnett India, to handle its marketing mandate in the country.
Jan 25, 2019 14:01
MUMBAI: Google has emerged as one of India’s top advertisers in 2018, spending a whopping Rs 11 billion on media planning and marketing activities, Economic Times reports.