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The newly debuted 2024 NBA Finals campaign, “The Toast”, is now streaming across all @NBA social platforms and the NBA App.  

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals”.  

May 16, 2018 16:05
LONDON: English Premier League club Chelsea FC have reportedly struck a 5-year sleeve sponsorship deal with South Korean auto major Hyundai.  According to UK’s The Times, this is the most expensive sleeve deal in the history of English club football, as it is double the value of Manchester City’s similar deal with Nexen Tire, which is also a South Korean company. 
May 15, 2018 16:05
NEW DELHI: Aidem Ventures, an independent media consulting and marketing company, will handle ad sales revenue monetisation exclusively for DSport channel in India.
May 14, 2018 14:05
DUBAI: Formula 1 announced on Sunday that their global sponsorship deal with UAE's national carrier Emirates has been renewed until the end of 2022.
May 12, 2018 18:05
MUMBAI: The IPL 2018’s main broadcaster, Star India is planning to telecast the playoffs and the final of the tournament on its Hindi mass entertainment channel, Star Plus with the aim of expanding the tournament’s reach on television, as viewership numbers on the medium have reduced since the previous season.
May 09, 2018 12:05
NEW YORK: Budweiser, the official beer of the FIFA World Cup 2018 in Russia, on Tuesday launched its global campaign, "Light Up the FIFA World Cup”, which showcases the anticipation of the event being unparalleled in sport and Budweiser's endeavour to energize fans to watch and celebrate their favorite players, moments and teams throughout the tournament. 
May 08, 2018 14:05
MUMBAI: VIVO, the official title sponsor of the IPL 2018, was the most advertised brand on television during the first three weeks of the tournament between April 7 and April 2016 according to data provided by the Broadcast Audience Research Council (BARC) India. 
May 05, 2018 15:05
MUMBAI: adidas CEO Kasper Rorsted believes that the FIFA World Cup 2018 in Russia will provide a lesser opportunity to maximise sales as compared to the event that took place four years ago in Brazil, Marketing Week reports. 
May 05, 2018 15:05
NEW YORK: Time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018, according to a new report from GroupM, the media investment group of WPP - "State of Digital". 
May 03, 2018 13:05
LONDON: Formula One Licensing, F1’s branding department,  has been granted a trademark registration to the word ‘Shoey’ by the World Intellectual Property Organization (WIPO), according to a report in the UK’s Independent. 
May 03, 2018 13:05
NEW DELHI: The Delhi High Court on Wednesday said that BhartiAirtel's advertisements offering "live and free access" to IPL coverage, ought to carry the disclaimer in a larger font size than it has now. Justice Yogesh Khanna made the observation while reserving his decision on a plea by Reliance Jio (RJio) alleging that Airtel's commercials were "deceptive and misleading", PTI reports.