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The newly debuted 2024 NBA Finals campaign, “The Toast”, is now streaming across all @NBA social platforms and the NBA App.  

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals”.  

May 02, 2018 16:05
LONDON: Reigning Formula 1 world champion Lewis Hamilton, global brand ambassador of American apparel brand Tommy Hilfiger, will feature in a documentary called #WhatsYourDrive.  Its episodes will be released in line with the races on the 2018 F1 calendar, with every feature focused on a different aspect of Hamilton’s multifaceted personal and professional life.
May 02, 2018 13:05
NEW YORK: Twitter has announced a slate of over 30 new video deals, including a slew of live shows, among which an agreement with Formula 1 and an expanded content deal with ESPN being the notable ones from the sports arena.    On top of this, Twitter has divulged details of activations in gaming, news and entertainment.
Apr 28, 2018 15:04
NEW DELHI: India cricket captain Virat Kohli has joined hands with Real Madrid superstar Cristiano Ronaldo in an American Tourister advertisement that is a dream come true for fans.  The advertisement features the dashing footballer in the initial seconds followed by a little glimpse of Kohli. The 38-second commercial has already created a buzz on the internet.
Apr 26, 2018 16:04
MUMBAI:  World No.2 women’s tennis player Caroline Wozniacki has been appointed the global brand ambassador of health and wellness blockchain app Lympo.  Wozniacki will become the first female athlete to endorse a blockchain product. She will be seen promoting the app and explaining its benefits to her fans, followers and the wider sports community.
Apr 24, 2018 17:04
NEW YORK: Beverage major Pepsi has announced a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater.  In the brand's latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world's beautiful game – football – on a new pitch: fashion.
Apr 21, 2018 17:04
NEW YORK: Ironman has announced a multi-year partnership that running shoe brand Hoka One One. 
Apr 20, 2018 17:04
NEW DELHI: Food delivery App Swiggy has come up with as many as six television commercials this IPL season built around cricket and food.  The multi-lingual campaign has been created by ad agency Lowe Lintas. The company hired the services of veteran cricket commentator Harsha Bhogle and former cricketer Aakash Chopra as the voices in the commercials. 
Apr 19, 2018 18:04
BEIJING: Fans have voted for "Son of Dreams" to be the official mascot of the FIBA Basketball World Cup 2019. This was made official on Wednesday - 500 days before the first-ever 32-team edition of FIBA's flagship competition tips off on August 31, 2019 - when Son of Dreams was unveiled during a ceremony at the Wukesong Indoor Stadium in China's capital.
Apr 19, 2018 17:04
MUMBAI: Centuary Mattresses Thursday announced the appointment of Sania Mirza as its brand ambassador, an initiative in line with the company's ambition to become the country's No. 1 mattress company by 2025. 
Apr 17, 2018 16:04
LONDON: International sports and lifestyle brand  New Era has announced a brand licensing deal with captain Virat Kohli. The Signature Headwear collection, designed and conceptualized by the Team India captain, will be manufactured, marketed and distributed globally by New Era. The headwear, branded with the One8 and V logos, went on sale exclusively via Jabong in India and neweracap.eu in Europe from Monday.