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Jan 27, 2024 17:01
FIFA has announced the extension of its partnership with digital payments major Visa as an official FIFA partner.  The new agreement, which runs through 2026, enables Visa and FIFA’s efforts to champion the growth of football and support players, fans and clients through an exciting programme of youth, beach soccer, and FIFAe events, and will culminate in the biggest FIFA World Cup in history in 2026. 
Jan 25, 2024 14:01
NEW YORK: TUMI has announced multiyear partnerships with the LPGA and PGA Tour, naming the international travel and lifestyle brand as the "Official Luggage" for both organizations.  TUMI's partnerships with the PGA Tour and LPGA reinforces the brand's dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association. 
Jan 22, 2024 19:01
The Board of Control for Cricket in India on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years.  The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2,500 crore — the highest-ever sponsorship amount in the history of the league.
Jan 19, 2024 16:01
Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.
Jan 18, 2024 18:01
SHARJAH: Ahead of the second season of the DP World ILT20, Capri Sports-owned Sharjah Warriors, which will be in action on Match Day 1, have finalised their sponsor roster.  Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch.Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.  
Jan 17, 2024 16:01
Red Bull India has appointed Sidharth Satpathy as its national sales director.  Satpathy shared the development on his LinkedIn account. “I am thrilled to share that I am starting my new job at Red Bull India as national sales director. Have always been a fan of the brand and the incredibly cool stuff that it has been doing for decades,” Satpathy stated in his LinkedIn post.
Jan 16, 2024 17:01
BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’. 
Jan 16, 2024 16:01
Disney Star has reportedly released its ad rates for the 2024 edition of the Indian Premier League for SD and HD channels. Per an Economic Times report, the broadcaster is seeking Rs 167 crore for co-presenting sponsorships and Rs 83 crore for associate sponsorships on standard definition channels.
Jan 15, 2024 19:01
The Aditya Birla Group (ABG) has reportedly entered the race for the Indian Premier league title rights with a Rs 500 crore per year bid, totalling Rs 2,500 crore over five years.
Jan 12, 2024 19:01
The International Olympic Committee (IOC) Friday announced that AB InBev, the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028.  The value of the deal was not disclosed, though the IOC has said some of its sponsors pay more than $300 million to be in the TOP (The Olympic Partner) program for a four-year commercial cycle.