MUMBAI: TAM Sports has released the TAM Sports-Celebrity Endorsement Report - IPL 2024 Update 1, which has analysed data from the first 37 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
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Nov 29, 2017 07:11
MADRID: Nivea Men and Real Madrid, partners since 2013 in select countries, have signed a five-year contract extending the association between the male care product major and LaLiga giants to cover 70 markets.
Nov 08, 2017 10:11
NEW DELHI: Two-time Formula 1 world champion Mika Hakkinen will be visiting Mumbai and Gurugram during the weekend.
Hakkinen, who won his world titles in 1998 and 1999, is coming to India to promote Johnnie Walker’s don’t drink and drive initiative. He will be in Mumbai on November 11 and Gurugram the following day.
Oct 06, 2017 14:10
LONDON: Demand for premium content tied to the massive spending power the five digital giants from the US – Amazon, Apple, Facebook, Google and Microsoft – and China’s Alibaba and Tencent, collectively enjoy will continue to drive up the value of sports broadcast rights, argues Martin Sorrell, CEO of global media and advertising behemoth WPP.
Oct 05, 2017 18:10
NEW YORK: Major League Baseball has announced partnership with YouTube TV wherein the new cable-free, live-TV service will serve as presenting sponsor of this month's Fall Classic with a variety of national TV spots and on-air call-outs on FOX during each game, branding across MLB's digital properties and official social media accounts, as well as in-stadium promotion.
Sep 27, 2017 15:09
MUMBAI: Reebok India has tied up with US based Ultimate Fighting Championship (UFC) for the promotion of Mixed Martial Arts (MMA) in the country.
Sep 04, 2017 16:09
MUMBAI: A new official promo song for the 2017 FIFA U 17 World Cup, featuring cricket legend Sachin Tendulkar, Indian football great Bhaichung Bhutia and Indian women’s football team forward Bala Devi star has just been released.
Jan 30, 2017 18:01
MUMBAI: Cricket legend Sachin Tendulkar and Spartan International have launched the much-anticipated “Sachin by Spartan” range at an event here Monday.
In a world-first showcase event, invitees were treated to an exhibition of the cricket equipment and sportswear range which will be available internationally.