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MUMBAI: TAM Sports has released the TAM Sports-Celebrity Endorsement Report - IPL 2024 Update 1, which has analysed data from the first 37 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Sep 15, 2021 09:09
MADRID: LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.
Sep 14, 2021 07:09
LONDON: The England and Wales Cricket Board Monday announced a new long-term partnership Castore that will see the fast-growing UK sportswear brand brand become the official kit supplier to England cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.
Sep 13, 2021 17:09
MUMBAI: The Premier League 2021-22 season that opened on August 14th, witnessed some great contests with capacity crowds, big signings and new bosses all adding to the excitement in what promises to be an enthralling season ahead. 
Sep 13, 2021 16:09
KOCHI: Kerala Blasters FC (KBFC) has announced its association with digital payments and financial services platform PhonePe as its official payments partner for the upcoming season of the Indian Super League (ISL).  As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that will be donned by the players during all ISL matches.
Sep 13, 2021 15:09
MUMBAI: Great Learning, a part of BYJU’s group and one of India’s EdTech companies for higher and professional education, has rolled out its new brand campaign - ‘Great Learning for Great Careers’ featuring brand ambassador, Virat Kohli.  The campaign throws the spotlight on degree and certificate programs offered by Great Learning via two separate ad films targeted at freshers and young professionals. 
Sep 10, 2021 08:09
NEW DELHI: Leading sportswear giant adidas launched its digital flagship store on Thursday to provide an enhanced innovation, state-of-the-art UI, and interface for consumers across the country.
Sep 10, 2021 08:09
MUMBAI: Japanese performance sportswear firm ASICS plans to add 18 stores to its sales network in 2022 expanding its footprints in India further along with a value-based growth of up to 25% by that time, a top company official has said. ASICS on Thursday also announced its commitment to nurturing young wrestling talent in India.
Sep 09, 2021 20:09
MUMBAI: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects comprising Piramal Mahalaxmi (Jacob Circle), Piramal Vaikunth (Thane), Piramal Revanta (Mulund), Piramal Aranya (Byculla), and commercial project Piramal Agastya (Kurla). 
Sep 08, 2021 19:09
MUMBAI: Britannia Bourbon has launched its biggest ever campaign by partnering with three of India’s young and cool cricketers – Hardik Pandya, Shreyas Iyer and Deepak Chahar. 
Sep 08, 2021 15:09
MUMBAI: Tata AIA Life Insurance Wednesday announced the signing of Olympic Gold medallist Neeraj Chopra on to a multi-year deal as its brand ambassador.  The association also marks the very first brand partnership to be signed by the champion javelin thrower post his historic Olympic win.