MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Feb 23, 2021 19:02
LOS ANGELES: Monster Energy has been announced as the official energy drink of the BIG3.
As the BIG3 prepares to return for its fourth season, fans will notice a series of enhancements to the league thanks to this new partnership with Monster Energy. This is the BIG3’s first partnership in the energy drink category.
Feb 23, 2021 18:02
MUMBAI: Unacademy has signed a strategic partnership with cricket legend Sachin Tendulkar. The Master Blaster has picked up a small stake in the edtech company and will also serve as its brand ambassador.
Feb 16, 2021 15:02
MUMBAI: The Indian advertising industry is expected to see recovery in 2021 with ad investments estimated to reach Rs 80,123 crore (Rs 801.230 billion), which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,9040 crore (Rs 829.040 billion). These are the findings of the 2021 edition of the GroupM futures report ‘This Year, Next Year’ (TYNY).
Feb 12, 2021 19:02
LONDON: Discovery Inc. and Snap Inc. have announced a new content and advertising partnership around the world’s greatest sporting event to bring the Olympic Games to a new generation of fans.
The collaboration will showcase the best of discovery+ and Eurosport’s Olympic Games content and coverage, shared through a new Eurosport Olympics daily Show on Snapchat’s Discover platform.
Feb 12, 2021 18:02
LONDON: The England and Wales Cricket Board has announced a new, multi-year partnership with online used car marketplace Cinch, which will become principal partner to England cricket from May, when its current four-decade+ deal with NatWest ends.
Feb 10, 2021 13:02
MUMBAI: Disney+ Hotstar announced Wednesday the key sponsors for the ongoing Paytm India vs England series - Dream11 as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’.
Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water have been signed on as associate sponsors.
Feb 09, 2021 15:02
NEW YORK: Pepsico snack brand Lay's Tuesday premieres a new global campaign centered on "uniting and bringing joy to people around the world through football".
Feb 08, 2021 12:02
DUBAI: The International Cricket Council (ICC) has announced BYJU’S, India’s largest EdTech company, as their global partner from 2021 to 2023.
Feb 05, 2021 19:02
MUMBAI: Fantasy sports app and website Howzat has appointed cricketer Yuvraj Singh as its brand ambassador.
With this association, the brand aims to leverage Yuvraj Singh’s popularity. The swashbuckling southpaw will feature in all Howzat advertisements and be a part of the platform’s brand communication.
Feb 05, 2021 17:02
SAN BRUNO, California: YouTube has introduced a refreshed destination to watch sports, and new ways for advertisers to "reach today's digital-first sports fans".