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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Jan 08, 2021 19:01

Eurosport clinches India rights to New Japan Pro-Wrestling

MUMBAI: Discovery India's sports channel Eurosport has secured the India territory rights to Japan’s No.1 and world’s second-largest pro-wrestling property - New Japan Pro-Wrestling (NJPW).

Jan 08, 2021 18:01

Tottenham Hotspur scores its first-ever shirt sleeve sponsorship

LONDON: Premier League side Tottenham Hotspur has announced a multi-year partnership with cinch, which will see the UK-based online car-selling platform become the club’s first official sleeve partner. The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for all first team matches starting with this Sunday’s round of games (10 January).

Jan 08, 2021 18:01

Aston Martin returns to F1 grid with Cognizant as title partner

LONDON: With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One.

Jan 07, 2021 18:01

2020 lookback: LaLiga saw 72% viewership upside in India

NEW DELHI: LaLiga, which marked its third anniversary of India operations last year, also saw a 72% increase in viewership in the country, Spain's top football league has asserted in its 2020 lookback.

Jan 07, 2021 17:01

HI extends member unit portal registration process to players

NEW DELHI: Hockey India has introduced an open application and registration process for players under various categories on its Hockey India Member Unit Portal, similar to the open application and registration process for coaches and technical officials.

Jan 07, 2021 16:01

BCB sells media rights for home series against Windies for $2m+

DHAKA: The Bangladesh Cricket Board has reportedly sold the TV rights for the upcoming series at home against West Indies to Ban-Tech for BDT179 million ($2.12 million approx). The floor price BCB set for the rights was BDT126 million ($1.5 million approx)

Jan 06, 2021 19:01

Virat, Times Group minority stakeholders in MPL parent: Report

MUMBAI: Indian cricket team captain Virat Kohli is not just the brand ambassador of Mobile Premier League (MPL), but also holds a small stake in the online gaming platform's parent company - Galactus Funware Technology Private Limited, records accessed by Indian Express show. Bengaluru-headquartered Galactus is a subsidiary of M-League Pte Ltd, a company registered in Singapore in April 2018.

Jan 06, 2021 17:01

Eurosport to t'cast UAE-Ireland bilateral ODI series

MUMBAI: ICC Associate Member UAE’s upcoming bilateral ODI series with Ireland, its first with a full member team after the pandemic, will be telecast live by Eurosport in India. The addition of this series expands Eurosport’s portfolio of live cricket offerings with the exclusive India broadcast slated to begin from January 8, 2021, from 11:00 AM IST.

Jan 05, 2021 16:01

Father-daughter duo Dhoni & Ziva join the 'OREO Brigade'

MUMBAI: Building on the proposition to bring families closer by encouraging playful connections, OREO, the world's No.1 cookie brand, is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge.

Jan 05, 2021 15:01

Post top deck churn at Star Sports, new leadership structure in place

MUMBAI: The Walt Disney Company has created a new leadership structure at Star Sports in the aftermath of the departure of key executives from the network late last year.

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