Cricket

NEW DELHI: The most powerful cricket body in the world has yet again been forced to eat humble pie after falling at the wrong end of the stick on the legal front. Needless to say, it is a seriously expensive pie. 

The Board of Control for Cricket in India (BCCI) is reportedly ready to cough up compensation of over Rs8 billion to IPL franchise Kochi Tuskers Kerala for terminating its contract in 2011, a massive mark-up on the Rs3 billion the team's promoters were initially willing to settle for.

Apr 07, 2025 16:04
Following the successful launch of its 5G services in Mumbai, telecom operator Vi (Vodafone Idea) has announced the expansion of its high-speed 5G network to cricket stadiums in 11 major cities across India.
Apr 07, 2025 16:04
The campaign brings expert analysis, interactive fan engagement and an entertainment experience under the theme ‘Teams Ka Tashan, Fans Ka Jashan’. BIG FM has roped in former cricketer and commentator Aakash Chopra to helm the campaign.
Apr 07, 2025 13:04
TAM Sports has released the TAM Sports – IPL 18 Advertising Report, which has analysed data from the first 13 games of this year's 18th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 17.
Apr 07, 2025 12:04
JetSynthesys, a leader in digital gaming and entertainment, Monday announced Season 2 of the Global e-Cricket Premier League (GEPL) — India’s biggest and most premium e-cricket league. 
Apr 07, 2025 11:04
As IPL 2025 unfolds, a new report by CrispInsight, in collaboration with Kadence International, reveals significant trends in brand recall, providing key insights into advertising effectiveness.  The eDART-IPL25 study challenges the assumption that high ad spends directly translate to strong brand recall, highlighting striking differences in recall across industries.
Apr 05, 2025 03:04
Listerine, #No.1 mouthwash in the world, has announced its partnership with the Kolkata Knight Riders (KKR) as their official mouthwash partner for the Indian Premier League (IPL) 2025 season. Listerine’s collaboration with KKR marks a significant step towards promoting oral care with IPL’s popular cricket team and players highlighting the crucial role of mouthwash in daily oral care regimes.
Apr 04, 2025 23:04
Sunrisers Hyderabad has announced a partnership with playR, a global sports and lifestyle brand, naming them as the official merchandise partner starting from the 2025 season.  Under this association, playR will have the exclusive rights to produce and distribute fan jersey, along with a variety of non-exclusive fan merchandise.
Apr 04, 2025 21:04
International fast food chain KFC has extended its title sponsorship of Australia's Big Bash League (BBL) for another three seasons. This decision comes as the tournament experiences a surge in viewership, highlighting its growing popularity among fans.
Apr 04, 2025 12:04
Birla Estates, a subsidiary of Aditya Birla Real Estate, has launched its 2025 Indian T20 season campaign featuring Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. The campaign, titled Every Sq.Ft. Tells a Story, focuses on the experiences of homebuyers.
Apr 03, 2025 19:04
Pakistan Cricket Board (PCB) chairman Mohsin Naqvi has become president of the Asian Cricket Council following a decision taken by the regional executive committee. The ACC executive committee held a virtual session in which the decision for Pakistan's presidency was taken.