Aug 01, 2022 17:08
MUMBAI: Cricket NFT marketplace Rario has added Indian batting stalwart Cheteshwar Pujarato to its roster.  A tweet sent from the official Rario Twitter account made the announcement public Saturday, July 30. Pujara joins a number of notable Indian cricketers already part of the "Rario squad", including Prithvi Shaw, Ruturaj Gaikwad, Virender Sehwag, Ishant Sharma, Shafali Verma, and Smriti Mandhana.
Aug 01, 2022 16:08
MUMBAI: Connected lifestyle brand Noise has roped in actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatch in India, Noise X-Fit 2. 
Jul 29, 2022 17:07
MUMBAI: Coca-Cola India has confirmed reports first published in May that it was extending its brand Limca into the hydrating sports drinks category, a first for the lemon-flavoured beverage, with Limca Sportz.
Jul 26, 2022 17:07
MUMBAI: D2C sleep solutions brand SleepyCat has launched a new campaign for its flagship Ultima Mattress, with sports personalities like Nikhat Zareen and Srikanth Kidambi.  Through a series of videos, the campaign highlights the comfort and support functionality of the mattress.
Jul 20, 2022 18:07
NEW DELHI: Underdog Athletics, exclusive India distributor and licensee for Under Armour, has announced a partnership with Olympic champion Neeraj Chopra. 
Jul 13, 2022 18:07
MUMBAI: Neem Ayu, an ayurvedic brand for haircare and skincare has recently launched with Indian cricket star Smriti Mandhana as the brand face for their shampoos & hair oils. In addition to this, Smriti has also invested in the brand and will be part of their growth journey.
Jul 13, 2022 15:07
NEW DELHI: IOS Sports and Entertainment have announced the on-boarding of the young talented badminton player Tasnim Mir into their sporting profile. The 17-year-old badminton prodigy scripted her name in Indian sports history by becoming the first Indian to clinch the BWF Junior World No.1 ranking in the U-19 category in January.
Jul 11, 2022 16:07
NEW DELHI: ESports Premier League (ESPL) will continue its association with Bollywood action star Tiger Shroff as the face of India’s first-ever franchise-based Esports league for a second year running. 
Jul 08, 2022 18:07
MUMBAI: Indian cricketer Ajinkya Rahane, brand ambassador of You Need Contents, the Indian entity of You Need Character and the producer of kids’ animation series CricketPang, has now been announced as an investor in the enterprise.  With this investment, Rahane will help the brand reach wider Indian audiences and also encourage kids to actively take up sports. 
Jul 08, 2022 17:07
MUMBAI: Extending their recent #HairyMasculinity campaign, Beardo’s new digital film features its brand ambassador - all-rounder Ravindra Jadeja - further strengthening the brand’s positioning on "rugged masculinity". Playing off the comparisons between life on and off the field, the film celebrates the spirit of competitive aggression.