Birla Estates, a subsidiary of Aditya Birla Real Estate, has launched its 2025 Indian T20 season campaign featuring Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. The campaign, titled Every Sq.Ft. Tells a Story, focuses on the experiences of homebuyers.
Endorsements
Apr 03, 2025 18:04
Sundae cone brand Drumstick is stepping into the ring with WWE "to take down dry, boring snacks and declare victory over flavorless foes".
The partnership, fueled by WWE legend John Cena, brings high-energy excitement via social contests, epic content and larger-than-life activations, kicking off with an on-site presence at WrestleMania 41 at Allegiant Stadium in Las Vegas.
Apr 02, 2025 18:04
Kingfisher Premium Packaged Drinking Water from United Breweries Ltd, part of the HEINEKEN Company, has reimagined its iconic “Oo La La” jingle, transforming it into a vibrant clarion call for the good times. Staying true to its legacy as the “King of Good Times”, the brand introduces two new brand films featuring Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH) players.
Apr 02, 2025 15:04
JetSynthesys, a global leader in digital entertainment and technology, announced Tuesday that Sara Tendulkar, daughter of cricket legend Sachin Tendulkar , has joined the Global e-Cricket Premier League as Mumbai franchise owner for GEPL season 2.
Apr 01, 2025 21:04
Lay’s has launched its latest limited-edition Flavours of the World range, featuring three new flavours, Mediterranean Pizza, Mexican Salsa, and Korean Chilli.
Apr 01, 2025 18:04
India’s sports sponsorship revenues stood at Rs 16,633 crore in 2024 ($1.944 billion), up 6% year-on-year (YoY) compared to 2023, with cricket contributing nearly 85%, a report released by GroupM ESP notes.
Mar 27, 2025 20:03
L&T Finance (LTF), a Non-Banking Financial Company (NBFC), has named Indian cricketer Jasprit Bumrah as its brand ambassador.This partnership is part of LTF’s efforts to expand its brand presence and engage customers across the country.
Mar 27, 2025 19:03
PLEZi Nutrition, the public benefit company co-founded by former first lady Michelle Obama, has announced the launch of PLEZi Hydration, a sports hydration drink created in partnership with four-time NBA champion Stephen Curry.
Mar 24, 2025 17:03
Sports fan engagement platform Fanoz has announced cricketer Ajinkya Rahane as its official brand ambassador.
As the captain of defending champions Kolkata Knight Riders (KKR), Rahane will now join forces with Fanoz to "revolutionize fan engagement" by bringing immersive, real-world experiences to sports lovers across India, an official release states.
Mar 24, 2025 10:03
As the excitement for TATA IPL 2025 kicks in, My11Circle, a leading fantasy sports platform of Games24x7, is amplifying the excitement with its latest campaign, ‘Circle Mein Aaja’.
With this campaign, My11Circle continues to redefine user engagement with an immersive experience, brand ambassadors, and invites players at the heart of the action.
Mar 21, 2025 11:03
New Holland, a brand of CNH, has signed up cricketer Yuvraj Singh as its brand ambassador. The partnership is part of the ‘Asli Hero ki Asli Taaqat’ campaign, which recognises and supports Indian farmers. Partnering with Yuvraj Singh, New Holland highlights the resilience and hard work of both farmers and the sports icon.