Mar 01, 2024 20:03

Mars, 2K extend WrestleMania presenting partner assn

STAMFORD, Conn.: Mars, Take-Two Interactive and WWE, Thursday announced that SNICKERS and WWE 2K24 will continue their union as the presenting partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.

This marks the third consecutive year that the two…

Mar 01, 2024 19:03

PPA Tour, Major League Pickleball close merger

AUSTIN, Texas: The leading professional pickleball organizations the Carvana PPA Tour (PPA Tour) and MLP by Margaritaville (MLP) have announced the completion of their previously announced merger and the formation of a unified and definitive professional pickleball holding company.

The consolidation of the two entities is…

Mar 01, 2024 19:03

RCB players say #TakeMySpot in Himalaya's new skincare campaign

Himalaya and Royal Challengers Bangalore Women's Cricket have united for #TakeMySpot. The campaign features the cricketing prowess of Smriti Mandhana, Shreyanka Patil, Richa Ghosh, and the comedic flair of Danish Sait.

The campaign was conceptualised by the creative minds at 82.5 Communications, Bengaluru. In the teaser film,…

Mar 01, 2024 19:03

Aston Martin F1, Valvoline Global flag off collab

The Aston Martin Aramco Formula One team, together with its official lubricant partner Valvoline Global, today announced plans for a collaborative Valvoline Mechanics Month initiative.

The annual initiative celebrates the vital role of mechanics globally, recognizing their work to improve the efficiency, reliability, and…

Mar 01, 2024 17:03

PepsiCo elevates Amit Kumar Nanchahal to corp comm head

PepsiCo India has elevated Amit Kumar Nanchahal from the position of senior manager to head of Corporate Communications.

Nanchahal joined PepsiCo in 2019 as senior manager.

Nanchahal shared the news via LinkedIn: “Dreams do come true :) Happy to share that I am starting a new position as head - Corporate Communications…

Feb 29, 2024 20:02

Merger puts all major sports properties in RIL-Disney cart

The merger of the media assets of Reliance, its portfolio Viacom18 and Disney Star will create an entity that pretty much houses all the major sports properties that matter in the Indian market. 

This poses significant challenges to Culver Max Entertainment (aka Sony Pictures Networks India), the erstwhile third wheel in the…

Feb 29, 2024 20:02

FanCode flags off exclusive 2-year F1 b'cast rights deal

MUMBAI: Digital sports platform FanCode will be the exclusive broadcast partner for Formula 1 in India for the 2024 and 2025 seasons. 

The longest-ever F1 season, consisting of 24 races starting February 29 in Bahrain, will be available to Indian fans on FanCode across multiple devices including smart TVs, mobile phones, and…

Feb 29, 2024 20:02

Sony withdraws agreement to merge with ZEE from NCLT

Sony Corporation has officially withdrawn its agreement to merge its media and entertainment India unit Culver Max Entertainment (aka Sony Pictures Networks India), with Zee Entertainment Enterprises Ltd (ZEE), that it had filed with the National Company Law Tribunal, marking the end of a two-year plan to create a $10 billion media…

Feb 29, 2024 20:02

Saudi investment fund PIF seals multi-year ATP partnership

Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled on Wednesday a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

The major partnership will see PIF become the official naming…

Feb 29, 2024 20:02

Govt to issue digital certificates to registered athletes

Union Sports Minister Anurag Thakur on Thursday announced that the government will issue digital certificates to registered athletes across the country, a move which would ensure a transparent account of their participation and performance.

The digital certificate will have dates of the athletes' participation in competitions…